Marketing Operations Leadership
• Lead the internal marketing shared service function, ensuring structured and efficient delivery of marketing campaigns across all business units.
• Enforce standards, workflows, and SOPs to ensure consistent service delivery across content, digital, media buying, events, activation, and marketing conversion support.
• Translate strategic brand and campaign briefs into operational plans with clear timelines, deliverables, and execution oversight.
Shared Services Governance & Quality Assurance
• Build and manage a clear service governance model between the shared services team and business unit Brand Managers.
• Implement briefing, planning, and approval frameworks to streamline campaign execution and reduce friction.
• Drive continuous improvement through post- campaign reviews, quality control processes, and operational feedback loops.
Cross- Functional Team Oversight • Supervise a team of campaign managers, content producers, media planners, and conversion support staff.
• Foster a high- performance team culture grounded in accountability, delivery excellence, and creative impact.
• Facilitate strong coordination between brand strategy owners (Brand Managers) and marketing delivery teams.
Platform & Process Enablement
• Champion the adoption of marketing planning and coordination platforms (e.g., Click- Up, CoSchedule, Airtable) to enhance visibility and alignment.
• Maintain an internal marketing handbook with SOPs, templates, and tools to support ongoing delivery and team onboarding.
• Promote practical use of AI tools for content ideation, copywriting, and production scaling, ensuring agility and consistency.
Performance Tracking & Campaign Optimization
• Integrate performance dashboards and reporting loops to inform decision- making and resource prioritization.
• Collaborate with brand managers and analytics teams to track campaign effectiveness and drive actionable insights.
• Ensure execution teams are aligned to KPIs including campaign timeliness, quality standards, volume of leads, and channel efficiency.
Budget and Resource Management
• Manage shared marketing resources, tools, and budgets in alignment with campaign pipelines and service priorities.
• Optimize resource deployment across business units while maintaining high service standards and responsiveness.
Marketing Excellence & Advisory Support
• Serve as a guardian of marketing maturity by promoting consistency in campaign quality, message discipline, platform usage, and data- led performance insights.
• Contribute to a culture of continuous learning by sharing lessons learned, coordinating playbooks, and fostering internal upskills in marketing delivery.
• Participate in the Group Marketing Center of Excellence by helping shape SOPs, templates, and training materials aligned with evolving business and market needs.
• Act as a marketing thought partner and executional advisor to Brand Managers and business unit leaders, supporting them in structuring campaign briefs, refining positioning, and applying best practices.
The above statements are a snapshot of the duties and responsibilities of the role and are not intended to be an exhaustive list.
Key Leadership Attributes & Competencies
• Performance & Results Orientation: Data- literate and focused on measurable outcomes, with a strong grasp of executional KPIs, channel effectiveness, and ROI driven campaign management.
• Adaptability & Resourcefulness: Agile and solution- oriented, comfortable with experimentation and introducing new tools or formats to enhance team output and scalability.
• Creative Quality Control: High attention to detail in campaign deliverables, ensuring brand coherence and quality across formats, from digital to physical activations.
• Digital & Tool Fluency: Hands- on experience with project management platforms, AI- powered content tools, analytics dashboards, and marketing coordination systems.
• Executional Rigor: Proven ability to lead complex marketing operations across content, digital, media buying, events, activations, and conversion support, with disciplined follow- through and delivery assurance.
• Team Leadership & Capability Building: Experienced in coaching, developing, and motivating both direct reports and cross- functional collaborators to raise performance standards.
• Operational Leadership: Adept at designing systems, optimizing workflows, and leading cross- functional teams in a shared service or internal agency model.
• Cross- Functional Collaboration: Strong interpersonal and communication skills with the ability to align diverse stakeholders, resolve operational blockers, and maintain trust with BU leadership.
• Strategic Influence & Coaching: Ability to guide and elevate marketing practices across units, fostering alignment, continuous improvement, and knowledge sharing.
• Marketing Enablement & Advisory Mindset: Skilled at both delivering marketing execution and advising Brand Managers to sharpen briefs, improve campaign structure, and apply best practices.
