General Information
Reports to: General Director
Department: Creative Solutions Team
Salary: Up to USD 5,000 (Gross) – negotiable based on experience
Position: Creative Director
Working Location: Ho Chi Minh City / Hanoi (optional)
The Role
This role is for a senior creative leader with a strong conceptual backbone, exceptional communication thinking, and the ability to translate strategy into powerful, culturally relevant creative platforms and key visuals.
You will lead ideas from first thought to final expression — across brand campaigns, integrated communications, and high- impact marketing initiatives for top- tier local and multinational clients.
We are looking for a Creative Director who defines ideas, not just delivers visuals.
What You Will Lead
Creative & Conceptual Leadership
Own the creative vision across campaigns, brands, and integrated communications.
Develop big ideas, communication platforms, and campaign concepts rooted in insight and strategy.
Define key visuals, visual systems, and creative territories that travel seamlessly across channels.
Integrated Communication Thinking
Ensure creative ideas work cohesively across brand, digital, social, OOH, film, activation, and experience.
Partner closely with Strategy, Account, Digital, and BTL teams to deliver truly integrated work.
Turn business objectives and brand strategies into clear, bold, and executable creative ideas.
Creative Direction & Quality Control
Set and uphold creative standards across all outputs — concept, copy, design, film, and execution.
Ensure consistency, clarity, and craft at every touchpoint.
Push teams beyond “good execution” toward distinctive, meaningful creative work.
Client Leadership & Pitching
Lead the creative voice in major pitches and key client presentations.
Present ideas with confidence, clarity, and strategic logic to senior client stakeholders.
Defend creative thinking while remaining commercially and culturally grounded.
Team Leadership & Creative Culture
Identify, nurture, and grow next- generation creative leaders.
Build a culture of high standards, strong thinking, and fearless creativity.
Inspire, mentor, and challenge a multidisciplinary creative team.
Who You Are
Experience
Proven experience leading large- scale brand or integrated campaigns for premium brands.
10+ years in advertising / creative / integrated marketing.
3–5+ years in a senior creative leadership role (Creative Director / Associate CD / Head of Creative).
Creative Strengths
Able to connect insight, strategy, and creativity into work that is both original and effective.
Deep understanding of brand storytelling and key visual development.
Exceptionally strong in conceptual thinking and communication ideas.
Leadership & Mindset
Comfortable making decisions, taking responsibility, and raising the creative bar.
A leader who sets direction, not just reviews work.
Curious, culturally aware, and never satisfied with the obvious solution.
Language
Fluent in English (working proficiency required).
Why Join Us
Dynamic & International Environment: Professional, structured working environment under a global corporation; work with top Korean and international experts in marketing and advertising. Opportunity to work on large- scale, high- budget projects with top- tier clients.
Competitive Salary & Performance Bonus: up to USD 5,000, based on experience and creative leadership level.
Comprehensive Benefits: 13th- month salary, annual performance incentives, full social & health insurance, annual health check- up, birthday & holiday bonuses.
Global Training & Career Advancement: Opportunities to receive professional training from Daehong Headquarters in Korea and participate in regional/global campaigns. A clear career path toward Senior Director.
APPLICATION
Candidates are required to submit:
Portfolio
Cover Letter (in English or Korean)
Detailed CV with photo
DAEHONG COMMUNICATIONS VIETNAM
(An affiliate of LOTTE GROUP)
Daehong Communication Vietnam is a subsidiary of Daehong Communications. INC, Industry’s leading integrated marketing communications partner in Korea. Since its founding in 1982 as a part of Lotte Group, Daehong has been making history with its portfolio of successful campaigns in advertising, marketing, brand consulting, promotion, entertainment, and design as one of the most competitive marketing communications firms.
We at Daehong Communications offer complete solutions tailored to the specific needs of each client, from initial analysis to the final campaign and marketing activities that move consumers and bring changes to the market. Based on our creative principle of making science and art that sells, we are not afraid to apply new techniques to our marketing strategies, advertising creativity, and media strategy. By reinforcing our global capacity through alliances with world- renowned ad agencies, academe, and global networks, we offer efficient marketing support for our clients. As the era’s best marketing partner, we promise to maximize the profits of our clients as a truly reliable marketing partner through unprecedented creativity and insightful advertising services. Major Services: Ad planning, production, marketing, brand consulting, PR, promotion, interactive, etc.
Our clients include LOTTE Group, Lotteria, LocknLock, Paldo Koreno, Lotte C&F, Lotte Chocolat, PEPERO, Lotte Coralis, Korea Tourism Organization Vietnam, aT (I like K- Food) among others.
