We are seeking a highly skilled and experienced Customer Intelligence Analyst to join our team. You will play a crucial role in analyzing and interpreting user behavior data to drive insights and improvements for our mobile application. You will be responsible for overseeing the collection, measurement, analysis, and reporting of mobile app analytics research to help optimize user experience and drive product – led growth.
What you will do
Conduct consumer research, competitor and market analysis to answer key business, marketing and product questions, ensure report quality and timely delivery of research outputs;
Proactively communicate and share research results and recommendations to colleagues and key stakeholders;
Execute research projects that include one of the following types of research: (1) quantitative research such as tracking surveys, e.g. brand health, competitive NPS; U&A, market sizing and segmentation, campaign evaluation etc.; (2) qualitative research such as in- depth interviews, focus groups, diary studies, concept testing etc.; (3) secondary research such as competitor analysis, business model and strategy, product and marketing ideation etc;
Work closely with cross- functional stakeholders in product, design, data science, marketing, and business units to provide customer and market understanding and drive research recommendation implementation;
What you will need
Good knowledge of Quantitative Methodology (statistical analysis methods such as Regression, Logistic regression, decision trees, Time series forecasting methods, etc). Proficient in SPSS, R/R Studio or other software is a plus;
Language: Chinese is a plus.
Good attitude and ability to work independently, as well as part of a team;
Strong business acumen; an understanding of business goals, strategies and pressures while being aware of industry trends and competitive actions as a context for doing research;
1+ years conducting market research or business consulting in research agency/ department;
Can express ideas clearly and simply; listen to others. Good data/ insights analysis / interpretation skills. Excellent written and verbal communication;
Passion for observing behavior & synthesizing insights into product design;
