Customer Marketing Manager (HCM)

JOB DESCRITPION
Responsible for attaining volume targets in identified and assigned key channels through excellent execution of channel development programs (promotions, exclusivity, etc.)
Key Responsibility:
*Work out the brief for BTL agencies and sales team.
*Develop customer & shopper insights for assigned channels. Translate insights into business building opportunities within specific customers/ channels.
*Conduct ROI and post- promotion evaluation.
*Develop and execute all trade/ schematic shopper promotions.
*Lead the development of the trade category plan for assigned channels.
*Co- work with marketing team in launch/ re- launch and consumer promotion activities:
*Build account/ channel specific trade plans to align with total trade category plan to deliver category/ brand objectives.
*Follow up with POSM production gift sourcing and delivery to stores OTIF.
*Provide input for marketing to build budget, scheme, and communication plans.
*Prepare promotion sell- out volume with attention to market intelligence information.
*Allocate promotion volume to channel/ customers in charge.
*Lead scheme proposal and execution.
*Lead the communication to internal and external stakeholders on the scheme.
*Work out monthly rolling forecast for assigned channels:
*In charge of in- store POSM design, briefing POSM/ Activation team for production and installation in store.
*Match brand objectives with customer/ market needs. Work with field sales team to ensure excellence in in- store activation.
*Identify trade spending opportunities and allocate funds for each sector while analyzing risks.
*Prepare input for brand and build incremental sales volume.
Qualifications and Experience:
*Bachelor’s degree or master’s degree
*Creative & innovative
*Strong analytical, communication, innovation, problem solving and decision- making skills.
*Having 3- 4 years’ experience in the Trade Marketing and Brand Activation areas of FMCG Industry
*Ability to influence/ motivate and work with teams
*Good English ability in both writing and speaking
*Ability to work under pressure in a dynamic environment;
***Please note that by submitting an application to us, you consent to our processing of personal data about you that is provided by you and otherwise lawfully collected by us (which may include sensitive data) for our company&039;s recruitment purpose. Where you provide us personal data of others, you further undertake that we are permitted to receive and process such data for the purpose for which you provided it. You may send your queries or request for support concerning our personal data processing activities to hrvn@coca- cola.com.vn. To better understand our personal data processing practices, please visit www.swirecocacola.com/en/Others/Privacy- Policies.html to the full Privacy Policy of Coca- Cola Beverages Viet Nam Limited.

Cập nhật gần nhất lúc: 2024-03-14 09:51:10