Job Descriptions
Be accountable for Category P&L delivery through expanded KPI and deeper category expertise:
Ensures highest standards of Trade Category Plans via portfolio and channel strategic planning and deployment to deliver category & brand objectives,
Ensure dedicated Channel Marketing budgets by customers are agreed and signed off,
Develop channel audit & performance tracking,
Lead Design for Channel (D4C) solutions for the total category,
Lead and co- ordinate development of customer & shopper insights through dedicated research and insight activation,
Ensure full integration of Channel Trade Category Plans with Brand Marketing Plans and Customer Business Planning,
Co- build Channel and Customer Thought Leadership,
Define channel/customer targets and TTI budget,
Manage ROI on Customer Marketing activities,
Lead Fuel for Growth opportunities for category with NRM,
Work hand- in- hand with in- country CBD and BU CS&P to create Cat Growth plans, set targets and support execution
Monitor in store communication & activation (brand/category initiatives),
Sell out forecast for activity plan,
Build the customer differentiation strategy in close co- operation with the Customer Managers,
In- store extra visibility/highlight display,
Approve logistic for channel promotions,
Identify and develop business building opportunities with specific customers/channels through the teams and aligns initiatives cross customers,
Build & join sell- in meetings to customers for overall category/brand initiatives,
Own team development of CD capabilities and expertise topics
(e.g.,NRM, CatMan, Shopper Marketing)
Coach and develop team members.
Job Requirements
Customer facing experience combined with brand building experience is ideal
Proven people management capabilities
8- 10+ years of relevant working experience in customer- facing, analytical or brand- building jobs
Cross- lane diverse experience in CD such as Customer Management/Trade Marketing Management/Brand Management
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
