Our warmest welcome to passionate and proactive people who are willing to share our wellness solution vision. Check out what Panasonic has to offer!
Panasonic Sales Vietnam is a division of Panasonic Vietnam Co. Ltd., which directly executes corporate business operations and introduces Panasonic products to Vietnam customers. With a transformation vision to become a wellness solution company, we offer a wide range of products which together provide air, hygiene and health solutions that bring customers passion and comfort for a better life & a better world.We believe in an agile collaborative work culture that enhances careers and impacts society. And to us, what was shared by our founder, Konosuke san, “Developing people before products” stays true through the years.
JOB DESCRIPTION
Strategy Development and Customer Journey Mapping:
• Support Direct- to- Consumer (D2C)/ Customer Relationship Management (CRM) manager in developing a total customer experience (CX) strategy, customer journey, and loyalty program aligned with the overall company direction and business objectives.
• Research market trends and analyze customer behaviors and touchpoints to identify opportunities for improvement and growth.
Marketing Campaign Planning and Execution:
• Collaborate with CRM and marketing communication teams to design and execute targeted marketing campaigns using CRM tools, marketing automation platforms, and personalized messages.
• Collaborate with other departments to develop customer benefits, loyalty programs, and implement retention strategies to maximize customer lifetime value.
• Work with Sales and Digital Marketing teams to implement campaigns to drive D2C sales through various channels.
• Develop marketing and integrated communication plans to promote Panasonic&039;s D2C/CRM platforms (My Panasonic App, Panasonic direct shopping website).
Platform Development:
• Support D2C/CRM manager and collaborate with IT to oversee the management and enhancement of all digital platforms, focusing on optimizing UI/UX and CX of the Mobile App and E- commerce platform.
Data Analysis and Reporting:
• Monitor, analyze, and present reports on key CRM metrics of My Panasonic App and key D2C marketing metrics. Provide recommendations for continuous improvement.
Administrative:
• Support D2C/CRM manager in managing budgets and expenses for D2C/CRM platforms and activities.
• Prepare day- to- day documentation, approvals, and payments as required.
