This role is responsible for leading the demand creation of Unilever Food Solutions products. With an in depth understanding of the business strategy the role will take a lead position to directly managed UFS Food Service operators by being the UFS representative to the industry. We increasingly see that our customers want help and inspiration in delivering against the commercial challenges that face the chef today. These range from managing costs, through compliance to government legislation, and deploying initiatives to meet the latest diner trends and insights, all while delivering nutritious food that tastes great. This role is therefore evolving to be closer to the operator and the sales team rather than a traditional culinary career.
The core responsibilities will be:
• Build, maintain and utilize a broad food service industry network.
• Culinary thought leadership with a particular focus on the commercial benefit that UFS can deliver either directly or indirectly via our product or value added services to operators. This will be across key areas such as Food Service Operators, Chef’s knowledge exchange and other industry forums.
• Develop and create world class solution by working closely with key customers and develop solutions (product or service) that add commercial benefit to our key customers. These solutions will be simple and evidenced as effective:Brilliant Sampling Execution and cooking demo via dish concept solution, product usage application and cooking demo.
Responsible to create higher demand and ensure 100% acceptance rate on UFS product, dish concept and solutions presented to operator.
Culinary leadership & strategic alignment.
Present automated conversion link, for DSR for DT / RTM processing or thru providing right contact information
Main Accountabilities
Effectively communicate commercial benefit of UFS product i.e. cost benefit, efficiency and additional profit.
Present with confidence, enthusiasm, deep knowledge and passion, while communicating the commercial rationale of UFS products and services.
• Ensure deep understanding of the challenges/pain point that our customers face in their
• 100% Feet on Street, responsible for creating demand through OTIF implementation of product sampling, relevant ideation session and training program that empowers and stretches the UFS Operators. This will incorporate chef skills, selling skills, presentation and commercial acumen skills enabling UFS operator improve their efficiency and profitability.
• Fully understand and align to business strategy, along with developing the complimentary culinary strategy that will enable the sales team to meet area / regional target i.e. Turnover, Reach and Penetration Target and GTM KPIs etc..
kitchens/operations.
• Add value to UFS and our customers by bringing the commercial angle to the industry enabling Chefs to be free to love what they do.
• Increase penetration; introduce, improve, and grow usage of UFS SKU per operator, increasing sales orders and demand creation to conversion to usage of UFS ingredients
Administration:
• OTIF submission of reports and 100% utilization of CRM Tools.
• Manage the data/recipes for UFS website, CRM Tools, Recipe Library
• Support recipe development for selling stories
Business Partnering:
Ensure KPIs are met and participate in idea generation and execution through sales team
