DUTIES AND RESPONSIBILITIES:
Provide accurate reports and analysis to managers to demonstrate effective ROI.
Plan and deliver CRM strategies encouraging customer retention and customer loyalty.
Ensuring the database is segmented effectively for targeted marketing activities.
Managing the team and working closely with all departments to ensure the CRM works effectively for all aspects of the company.
Customer Journey Mapping analysing touch points with the organisation and maximising commercial opportunities.
Supervise VIP lounge staff and manage the operation of VIP lounge.
Develop the importance of customer relationship in the overall of marketing mix.
Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organisation and captures all required information at key points in the customer life cycle.
Work with external partners for win- win cooperation and brings benefits to CRM program
Overseeing and driving direct communications/relationship with customers, specially VIPs, through the CRM.
Be an active pursuant of the latest thinking in CRM and propose enhancements to deliver on KPIs
Manage Membership Card program.
Working with external agencies and suppliers to ensure the successful delivery of the CRM plan
Planning and delivering CRM strategies encouraging customer retention and customer loyalty.
Develop drive to store strategies and programs.
Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.
WORKING HOURS:
Monday- Friday: From 9:00 to 18:30
Two saturday morning/month: From 9:00 to 12:00
REQUIREMENT:
Should be matured, having experiences working with multi partners in multi roles – customers, partners, agencies and budget owners
Familiar with data management, data reading to Provides insights based on app dashboard
Good English both oral and written
Should have experience and be familiar with digital tools, digital platform, performance driving MKT, Wifi Marketing, EDM
Encourage candidates having experience running Loyalty program, Member Acquisition and Management
Should have experience/ knowledge about UX and UI
Brand management experience is in need
Candidates who have experience in running C Club/ VIP Club with series of activities are appreciated
BENEFITS:
100% Salary Social Insurance
Discount using Crescent Mall services
Company Trip
13th Salary, Bonus
Personal Insurance after Probation
