Digital Analytics/Quality Analyst

Participate in the development and maintenance of internal training materials and documentation to improve analytics processes.
Support testing of web- based applications, including tracking functionality and troubleshooting issues using tools like Omni Bug.
Provide insights and performance reports to senior management, highlighting key metrics and recommending optimization opportunities.
Collaborate with cross- functional teams to ensure analytics requirements are met and assist in the identification and resolution of defects using JIRA.
Monitor, analyze, and report on website traffic metrics such as pageviews, sessions, and conversions using tools like Google Analytics 4 (GA4) and Adobe Analytics.
Implement and manage digital analytics tracking, including setting up and troubleshooting tags in Google Tag Manager (GTM) and Adobe Launch.
Stay updated with digital marketing trends and contribute to improving the team’s analytics capabilities.
Ensure data accuracy and consistency across digital analytics platforms by validating tracking implementation and conducting regular quality checks.

Technical Skills:

Gain a foundational understanding of digital analytics tools like Google Analytics 4 (GA4), Google Tag Manager (GTM), Adobe Analytics, and Adobe Launch.
Understand the complete defect workflow from identification to closure.
Interpret and analyze website traffic metrics, including pageviews, sessions, orders, and more.
Develop a foundational understanding of digital marketing principles and their impact on analytics.
Familiarize yourself with testing tools like Omni Bug (preferred).
Learn and use JIRA for project tracking and defect management.
Javascript, HTML is a plus.
Support web- based application testing procedures (prior experience is a plus).

Soft Skills:

Excellent English written and verbal communication skills.
Proficiency in Microsoft Excel (basic to intermediate level).
Strong collaboration and teamwork skills.

Others:

Ability to assist in reporting performance to senior management.
A degree or coursework in a related field (e.g., digital marketing, computer science, web development) is preferred but not required.
A strong desire to learn and a keen interest in digital analytics and marketing.
A proactive and detail- oriented approach to work.
Willing to work in the night shift is a big plus.
A team- player mentality with a willingness to learn and grow.

Chế độ bảo hiểm, Du Lịch, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương

Cập nhật gần nhất lúc: 2024-11-19 18:10:03