Role overview
As a Digital Content Marketing Specialist, you will be responsible for promoting ASUS brand and System consumer products across the company&039;s online channels. Your duties will include developing and implementing digital content marketing strategies, and overseeing the ASUS online communities to enhance brand awareness and loyalty. This position is crucial for achieving the company&039;s business goals and marketing objectives, and you will report directly to the Digital Marketing Manager and Marketing Director.
Benefits
Great performance makes great income! To the team of ASUS, you will get:
• Company trip, teambuilding & other benefits
• A Dynamic environment with positive teammates & growth mindset culture
• Competitive income with 13th month salary; quarterly bonus based on performance
• Health & wellness with health insurance & annual health check
Responsibilities
In your daily duties, you will:
Digital content development (40%)
• Coordinate with the marketing team to ensure accurate delivery of product- related content on digital platforms
• Monitor and analyze content performance to understand customer responses, then optimize for the best ROI
• Conduct regular keyword research to develop SEO keyword plans, generate and execute new content ideas, and optimize existing content in line with SEO best practices
• Responsible for the creation, production, and localization of all digital content for brand and partner channels, including social media, digital advertising and website. The role includes copywriting, editing content and developing creatives together with designers.
• Support in the strategic planning, budgeting, scheduling, and development of new digital content and programs
Social Media & Community Management (30%)
• Collaborate with agency to develop and execute community management strategies
• Create engaging copy to promote the brand and products on social media platforms. Plan social content and maintain the content calendar to ensure regular, relevant, and engaging posts
• Provide weekly reports on social media content performance, user behavior, and community engagement.
• Monitor the effectiveness of community and social media efforts in supporting the overall marketing strategy
• Interact with fans and followers to build community relationships and encourage engagement
Website Management (30%)
• Identify and optimize areas for improvement in website performance, including user experience, SEO, content, and images.
• Monitor website appearances and update content on product pages and banners. Ensure product campaign pages are ready for its market launching schedule
• Manage CMS, collaborating with webmasters and editors to align with the marketing strategy
Requirements
• Ability to prioritize and manage multiple projects simultaneously in a fast- paced environment and with tight timelines
• Strong understanding and hands- on experience with SEO best practices to optimize content for search engines.
• Familiar with marketing across multiple channels and types including social, advertising, email, conversion rate optimization, website, content strategy & tactics.
• Excellent communication, collaboration & writing skills
• Proven experience in digital content marketing (including content creation, distribution, and promotion)
• Focus on consumer centricity and understanding their needs and preferences.
• 3+ year experience in Content Marketing. Previous experience on working in tech / gaming / e- commerce industry is an advantage. Alternatively, a strong passion for Tech or gaming —with a solid understanding of gamer behavior—is highly valued
• Ability to analyze and interpret web analytics data to improve content performance.
• Creative, passion for social media, eager to stay on top of the trends
• Knowledge in 2D design (Illustrator, Photoshop…) is a plus
• Fluent in English
Success Profile
• Consumer centricity
• Results- driven
• Passion for content marketing
• Creative thinking & innovative
• Organized
Career Path
ASUS is also a great place to grow and shape your career. Explore the career journey of Digital Marketer:
From Digital Content Marketing specialist, to Digital Performance Marketing to Digital Marketing Manager
