Social Media Management:
• Develop and execute social media strategies aligned with the hotel’s business goals
• Create, source, schedule, and distribute social media content in collaboration with cross- functional teams to ensure content aligns with brand messaging and marketing objectives
• Monitor community feedback in real- time and assist with fan engagement.
• Specialize in Meta Business Suite and Ads Manager
• Provide day- to- day analysis of data from listening and CMS tools
• Plan and execute all digital marketing activities with influencers
• Manage day- to- day activities of selected social media channels including Facebook, LinkedIn, Instagram, Youtube, and any required channels
• Deploy and run paid advertising campaigns to maximize effectiveness
• Monitor effective benchmarks. Analyze, review, and report on weekly, monthly and yearly basis
• Establish a positive online presence for the hotel by integrating property- specific and brand messaging in a compelling and valuable way
Website Management:
• Keep all directories and online listings up- to- date
• Update and maintain website content, ensuring it aligns with current marketing initiatives and SEO best practices. Support of SEO tactics such as link building, development of meta descriptions, keyword research, etc.
• Monitor website analytics,
• Analyze click- thru rates, bounce rates, visitors flow, etc. to determine if current marketing tactics are working efficiently, identify areas for improvement, and implement changes
• Assist in the creation of written and visual content for hotel websites to drive engagement and organic traffic. Content management includes descriptions, imagery, merchandising, and promotions.
Digital ecosystem management
• Manage the hotel’s online reputation. Conduct audits and update hotel content on third- party websites and online listings.
• Cooperate with third parties or partners to deploy and run regional, country or hotel campaigns such as Marriott Bonvoy, Club Marriott or any business partners
• Organize digital and creative assets (photos, logos, marketing pieces, etc.) in asset management platform ensuring alignment with brand guidelines and marketing objectives
• Identify trends and insights, and optimize spend and performance based on the insights
Support execution and fulfillment of projects as outlined on marketing communications plans
