Arobid is a fast- growing B2B e- commerce platform that connects businesses through innovative digital solutions. As a dynamic and rapidly expanding company, we&039;re seeking an experienced Digital Marketing Lead to develop and execute comprehensive digital marketing strategies, with a particular focus on our B2B website optimization. The ideal candidate will drive growth through various digital channels while maintaining a strong focus on B2B customer acquisition and engagement.
KEY RESPONSIBILITIES
Team Collaboration and Leadership:
Lead cross- departmental projects to ensure cohesive marketing efforts.
Build and manage a high- performing digital marketing team. Foster a culture of innovation and continuous improvement;
Strategic Leadership:
Manage and optimize marketing budget allocation across digital channels;
Develop and implement comprehensive digital marketing strategies to enhance brand visibility, generate leads, and drive website traffic;
Lead website optimization initiatives and SEO strategy;
Track and analyze ROI for all digital marketing campaigns.
Website & SEO Management
Oversee the performance of Arobid&039;s B2B website, ensuring it serves as an effective core platform. Lead efforts to optimize user experience, performance metrics, and conversion rates based on analytical insights;
Develop and execute SEO strategies to improve search engine rankings.
Digital Channel Management
Manage B2B- focused paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, Youtube Ads);
Implement marketing automation tools to streamline lead generation and nurturing processes.
Oversee all digital marketing channels including website, landing pages, and social media;
Analytics & Reporting
Use data- driven insights to optimize marketing campaigns;
Present performance reports to senior management.
Analyze digital marketing metrics and prepare comprehensive reports;
QUALIFICATIONS
Track record of successful digital marketing campaigns with measurable results;
Minimum 2 years experience leading high- performing teams with strong strategic vision;
Proactive, responsible, collaborative, and with a strong startup mentality.
Deep understanding of digital marketing tools including automation platforms;
Expertise in website optimization and SEO using CMS platforms and analytics tools (Google Analytics, GWT);
6+ years of proven experience in a digital marketing role, preferably in the technical, e- commerce, B2B sector;
Bachelor&039;s degree in Marketing or a related field;
Strong analytical and strategic mindset with project management skills in fast- paced environments;
Plus:
Advanced proficiency in English;
Familiarity with AI marketing tools and applications;
Understanding of B2B customer journey and purchase decisions.
