Digital Marketing Manager

Job Summary We are seeking an outstanding Digital Marketing Manager to ensure the effectiveness and optimization of the company‘s digital marketing strategy in the fashion industry. In a challenging and continuously innovative environment, this position will require a combination of leadership skills, strategic thinking, and in- depth knowledge of the fashion market.

Key Responsibilities:
Team Management:
Organize training sessions and guidance to enhance the skills and knowledge of the team.
Responsible for managing and developing the Digital Marketing team, consisting of 20 personnel.

Digital Marketing Strategy:
Monitor market trends and propose strategy adjustments if necessary.
Develop and implement a comprehensive digital marketing strategy aligned with business goals and the overall company strategy.

Advertising Campaign Management:
Ensure the effectiveness of campaigns through monitoring and data analysis.
Organize and manage online advertising campaigns across various platforms.

Content Management:Coordinate with the content team to create engaging and high- quality content across digital channels.

Optimizing Foot Traffic to Stores:
Continuously monitor performance and implement optimization measures.
Develop a strategy to enhance foot traffic to stores through a flexible combination of digital and offline marketing.

Analysis and Reporting:
Regularly report key metrics to the leadership team.
Conduct data analysis to evaluate the performance of strategies and campaigns.

Requirements:
- Proficient knowledge of online advertising platforms and data analytics tools.
- Ability to work concurrently with various stakeholders, from content teams to sales and store management.
- Successful management experience in the field of Digital Marketing.
- In- depth understanding of the fashion market and consumer trends.
- Excellent leadership skills and team collaboration abilities.|

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Cập nhật gần nhất lúc: 2024-04-03 11:18:37