Digital Marketing Manager

Must be able to meet the attendance guidelines of the job and adhere to departmental and company policies.
Keeps leadership informed on a timely basis of any undue variance from expected results.
To review technologies and explore new developments in the digital landscape to find ways to more effectively deliver the communication and business objectives
Develops online marketing strategies to drive leads, increase volume, market share, and hotel revenue, ensure through gap analysis, appropriate support to correct performance within cost effective targets
To be responsible for developing, executing and delivering the hotel’s digital/ online marketing strategy, planning and budget to include online, new media, web, e- commerce and SEO to drive the business forwards through key marketing channels.
To be responsible for managing online branding, communications and campaigns through the hotel’s website, email marketing, building the online community, attracting new customers, SEO.
To be responsible for the smooth running and completion of projects across site builds, online advertising, social media, maximizing online sales opportunities and search marketing
To be responsible for improving the design, usability, content and conversion points of the hotel’s website.
Involve in the development of annual marketing strategies
To work with DOSM and Marketing team to plan and implement all digital marketing campaigns including digital campaign collateral

Luxury Hotel Digital/ Online Marketing experience preferred.
Experience in website management and digital content management
Strong organizational skills a must. Candidate must be detail- oriented, able to multi- task and handle high- stress situations.
Broader digital marketing skills encompassing keyword generation, PPC marketing and banner advertising.
Ability to interpret brand parameters and goals and setup a vision for achieving them through communication vehicles, sell this vision and execute it
Experience of budgeting, reporting and analysis (Excel)
A minimum of three (3) to five (5) years working experience, expertise in digital marketing and online PR in an agency or consumer branding environment
Bachelor/ Master degree in Marketing, E- commerce, Business or Communications.
Ability to communicate fluently in primary language (English) of the workplace both verbally and nonverbally.
Understanding of the principle of design for digital communications, the digital landscape and how it can be used to support and develop the brand
Good understanding of customers and market dynamics and requirements
Ability to deal effectively with internal customers, external customers, and third party suppliers.
A good working knowledge of web analytics; Photoshop and Dreamweaver ideal but not essential
Proficiency using tools to track and report on response rate, traffic and pick up
Experience of campaign management eg Google AdWords, AdMob, Email, search engine, ability to generate inbound links from the internet
Experience in working with agencies is an advantage.
Strong understanding and appreciation of the concept of luxury and quality.

Laptop, Chế độ bảo hiểm, Phụ cấp, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Nghỉ phép năm

Cập nhật gần nhất lúc: 2024-04-03 11:22:08