Digital Marketing Manager

Responsible to the Head of Integrated Marketing Communications for proposing and updating online direction. Execute and oversee the implementation of online advertising programs, control the services provided by advertising companies online to ensure the rights and effectiveness of programs.
- Analyze and evaluate the effectiveness of implemented programs, market opportunities to apply to the operation of departments.
- Establish systems of necessary information, data, analysis reports related to online activities under the direction of the Communications Department Head.
- Manage the implementation of advertising service companies, online suppliers to ensure timely and complete advertising rights.
- Receive information from Suppliers regarding product warnings, negative reports about the Company. Analyze the impact and level of warnings/reports and transfer information to relevant departments.
- Monitor and control the interaction process between Marketing departments and online media partners in planning and implementing online programs to ensure set objectives are met.
- Update digital media channel directions, market trends to advise and propose suitable online channel options.
- Establish, manage, and develop activities related to online advertising on websites, campaign- specific mini- websites, social networks, sharing, communities, search.
- Propose and establish management controls for online program activities to ensure effectiveness and achievement of goals such as interaction processes, provider selection evaluations, deployment and monitoring, progress reporting, and job goals.
- Build and develop the capabilities of the staff team under supervision to meet competency requirements and responsibilities.

Education and Specialization:
- Bachelor&039;s degree preferred
- Preference for majors in Marketing, Business Administration, Advertising, Online Communication
Experience:
- Experience in planning and implementing online communication activities, search tools, sharing, mobile marketing
- Minimum of 3 years of experience in advertising, digital marketing, online communication, including at least 1 year in equivalent positions in multinational companies/large- scale companies in the Dairy, Food/ Fast- moving consumer goods industries or communication companies.
- Experience working with Digital partners, media agencies
Specialized Knowledge and Skills:
- Ability to evaluate supplier capabilities
- Ability to monitor and implement online programs
- Ability to capture and update creativity, market trends
- Ability to analyze and propose online communication channel directions
- Presentation, negotiation, and communication skills
- Problem- solving skills
- Ability to manage, develop, and train entry- level employees
- Understanding of online advertising tools
- Knowledge and skills in analyzing and evaluating the overall online media market
- Knowledge and skills in analyzing evaluation index information, measuring digital marketing plans to be deployed as well as after deployment
Other Requirements:
- Ability to manage time & withstand high pressure
- Creative, open- minded, analytical, and well- organized
- Good adaptation to work environment and company culture
- Teamwork skills and high team spirit.
- Enthusiastic, proactive in work
- Wide network in the online community
- Good English communication skills
- Proficient in office computer skills

Chế độ bảo hiểm, Du Lịch, Phụ cấp, Đồng phục, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Công tác phí, CLB thể thao

Cập nhật gần nhất lúc: 2024-03-24 06:40:43