Digital Marketing Officer

Manage & Execute all Digital Ads Activities
● Conduct experimentation, analyze lead qualit to optimize conversion rates, user experience, campaign performance and revenue, ROI
● Monitor the daily perfomance of campaigns and optimize as needed to ensure all campaigns achive required targets and objectives;
● Interact and coordinate with agency, internal ralated department execute all ads campaigns including but not limited: Google, Facebook, Tiktok, Zalo Ads,... and other ads platforms, building and optimizing landing page for effective lead generation and conversion.
● Set up campaign, manage, and conduct experimentation to optimize some advertising campaigns on online platforms including Facebook, Tiktok, Google other Ads Platform
● Planning, executing and tracking all digital advertising activites/campaign on all digital channel , focus on lead generation campaigns
● Provide directions for optimizing images, content and advertising quality based on a deep understanding of the technical regulations of each digital channel
● Performs other ad- hoc duties as assigned by the Marketing Team Leader Head of Marketing
Manage and Devepment all Digital Channel/ Social Media Platform
● Implement innovation and development all SNS channel/ SMS/ ZNS Marketing
● Email Marketing: Manage monthly content calendar, conduct send email by campaign and optimize email marketing campaigns
● Manage and maintain all Digital Channel /Social Media Platform include: Facebook, Tiktok, Email Marketing, Website,...
● Study and propose solution to build up marketing automations
Report and Market Research:
- Generate, analyze ads reports, perform of each channel on preriodically report
- Evaluate competitors&039; digital strategies and recommend improvements to maintain LFVN&039;s competitive edge.
- Analyze key performance metrics and provide regular reporting on campaign performance and ROI to Marketing Lead and Head of Marketing

1- Key Skills
• In- depth knowledge of performance marketing channels, such as paid ads, affiliate marketing, and display advertising.
+ Experience with targeting strategies, and campaign management, ad copywriting
+ Social media management: Good understanding of social media strategies to increase engagement with customers and identify opportunities for holding marketing campaigns on social platforms.
+ Search engine marketing: Be proficient in SEM/SEO/ Lead Gerneration Ads,...
• Strong understanding of website analytics and conversion tracking.
• Data analysis and report skills: Be efficient in analyzing large datasets to identify trends and opportunities for next campaign and clearly reporting
• Email marketing: Experience with marketing automation platforms like Hubspot, Misa,...other CRM systems, and strong in optimizing performacen is prefered
• Excellent communication and project management skills.
2- Qualifications:
• Proficiency in English (Reading and Writing)
• Strong attention to detail and ability to work in a fast- paced environment with "can- do" spirit
• Minumum of 3 years experience of Digital Marketing with a preference for expertise in Ads Operations/Account or Growth/Performance Marketing Executive or similar role..
• Understand the financial product: credit cards,cash loan, car loan, durable loan,...
• Candidates with experience working at Digital Agency, Banking & Finance industry..is preferred
• Bachelor&039;s degree in Marketing, Communications, or a related field is preferred.

Holiday and New Year bonuses (year- end moving allowance, birthday bonuses, and holidays during the bonus year)
Pay social insurance, health insurance, and health insurance packages according to state law.
16 days of leave per year, including 12 days of leave/year according to the law + 1 day off for birthday + 3 days off in summer.

Cập nhật gần nhất lúc: 2024-05-09 09:35:03