Digital Marketing Specialist

- Act as the owner of our website performance, with a focus on optimizing for search and user experience
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) and provide internal reports regularly
- Oversee paid media advertising campaigns on Google, LinkedIn, Facebook, and so on
Provide creative ideas for content marketing and update website
- Edit and post content, videos, podcasts, and audio content on online sites
- Work with the leadership team to understand business objectives and revenue goals, as part of the strategy development process
- Promote company’s product and services in the digital space.

- English Speaking and Writing Skills (strictly required)
- Proven experience as Digital Marketing Specialist or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM (strictly required)
- Perfect knowledge of web analytics tools (e.g. Google Analytics, WebTrends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- BSc/BA in marketing or relevant field