Digital Marketing Sr. Content Supervisor

Purpose
Your responsibility will range from content planning/ production to community management for Generali&039;s lifestyle application named GenVita and take the lead in content marketing for the online product portfolio to support the company&039;s e-business.
Main Responsibility
Build GenVita Content:
Go beyond an Insure-App, GenVita is positioned as a lifestyle community for those who pursue the life they desire (Sống Như Ý community)
Content Planning:
- Analyze and identify customers&039; needs to build insightful content calendar (monthly/ weekly) to acquire active users
- Manage communication plan of all activities related to GenVita
- Take part in the planning process with the Customer Experience team to work out content strategy for GenVita Application
- Understanding pop culture, trending content, or behavior to produce exclusive content serving premium customers of Generali (policy owners)
Content production:
- Manage Celebrities/ KOLs/ V-bloggers Agencies/ production house… & involve in shooting/ filming to build exclusive content for GenVita
- Team up with other teams (CX, creative, IT…) to build GenVita App (Content, UX, UI…)
- Content development: All content related to GenVita, from in-App content to communication content
Community management:
- Produce all Ad material (social content, Ad banner…) to spread out the activities to target customers
- Hands-on, nurturing & grow the communities
- Propose monthly App activities calendar to keep customers staying with App & build loyalty
- Promote activities and call for participation
- Design scheme & detailed mechanism that links to App features
Online product content marketing:
- Develop content that is product-centric & "call for action" to acquire qualified lead/sales
- Work closely with the designer team to ensure all materials will be aligned with the concept.
- Research & implement content recommendations/content creation for organic SEO success.
- Develop creative ideas for online product portfolios based on brand/ sales requirements. Contents to be included but not limited to creative copy, social media copy, website copy, banner copy…
- Day-to-day catchup with the Performance Marketing team on creative content performance to review & deliver the learning practice.
Supporting Brand/ Digital Marketing:
- Take part in the planning process of Brand campaigns & Digital Marketing campaigns to contribute insight/ ideas
- Work closely with Brand Team, Social team, Creative Team & Agencies to do strategic planning & support in relevant projects
- Lead and manage social always on content (Facebook, Instagram, youtube…) for Generali

- Ability to work independently with little or no daily supervision
- High levels of integrity, autonomy, and self-motivation.
- Minimum 3 – 5 years as Digital planning/ Content writer (working in an Agency/ Super-App/ E-commerce is an advantage)
- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
- Strong ownership & project management: Strong interpersonal skills and willingness to communicate with colleagues, stakeholders, and management to make the job done
- Works on multiple projects and works well under pressure
- University degree, digital marketing/ content planning skill is required
- Experience in handle production house/ KOLs/ bloggers/ communities
- An energetic and willing attitude
- Good at writing skill - both long-form & short form

Competitive salary and bonus

Insurance according to the Labor Law

Professional working environment

Cập nhật gần nhất lúc: 2022-06-30 10:32:04