Digital Marketing Supervisor

Job Purpose
The Digital Marketing Supervisor is responsible for planning, managing, and optimizing all digital marketing activities for BRIS to strengthen brand awareness and maximize both lead volume and lead quality. The role oversees digital paid media, website performance, SEO, email marketing, content, and digital automation to support enrollment growth.
Key ResponsibilitiesDigital Strategy & Planning
Develop and execute SEO strategy (on- page, off- page, technical) to improve organic visibility and traffic.
Identify digital trends and consumer insights to enhance BRIS’s online presence and competitiveness.
Website Management & SEO
Lead integrated digital campaigns across Meta, Google, TikTok, LinkedIn, and other relevant platforms.
Direct and support the digital team (media buyers, designers, copywriters).
Campaign Management
Manage end- to- end setup and optimization of performance marketing campaigns focused on lead acquisition.
Ensure all assets meet BRIS branding and communication standards.
Develop annual and monthly digital marketing strategies aligned with BRIS’s brand and enrollment objectives.
Oversee website administration, user experience, technical updates, and content accuracy.
Optimize site speed, structure, landing pages, and conversion paths to maximize lead generation.
Collaborate with content and tech teams to ensure SEO best practices are consistently applied.
Email Marketing & Automation
Develop and implement solutions to increase efficiency, tracking accuracy, and customer journey consistency.
Maintain dashboards, reports, and insights across digital channels (Google Analytics, CRM, Ads Manager).
Coordinate closely with the Admissions team to evaluate lead quality and refine targeting strategies.
Performance Optimization & Analytics
Oversee the health and performance of BRIS’s digital ecosystem: website, landing pages, CRM/automation tools, tracking systems (GA4, pixels, tags).
Monitor daily and weekly campaign performance, ensuring KPIs such as CPL, conversion rate, and ROI are met.
Optimize email segmentation, automation flows, content, and deliverability to enhance lead quality and conversion.
Digital Tools & Ecosystem
Plan and execute email marketing campaigns for nurturing, re- engagement, and event follow- up.
Track email performance and continuously improve open rates, CTR, and conversion metrics.

RequirementsEducation & Experience
Skills & Attributes
Creative, detail- oriented, and highly responsible.
Bachelor’s degree in Marketing, Communications, Business or related fields.
Excellent leadership, communication, and project management abilities.
Strong analytical and problem- solving skills; data- driven decision- making mindset.
Proficient in Meta Ads Manager, Google Ads, Google Analytics (GA4), SEO tools (Search Console, Ahrefs/SEMrush), CRM systems, and email marketing platforms.
Ability to manage multiple campaigns and prioritize effectively under tight deadlines.
Experience in education, premium services, or B2C is preferred.
3–5+ years of hands- on experience in digital marketing, including performance ads, SEO, and website/content management.

Chế độ bảo hiểm, Du Lịch, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương

Cập nhật gần nhất lúc: 2026-01-09 00:40:03