Digital & Omnichannel Manager

Omnichannel & Digital Strategy
• Lead digital growth strategy covering performance marketing, social commerce, and personalization through data.
• Define the digital customer journey and ensure consistent brand experience across multiple touchpoints.
• Develop mid- to long- term Omnichannel and Digital strategies integrating online, offline, social commerce, e- commerce, and physical stores.
Governance & Leadership
• Set strategic objectives and KPIs for E- commerce, Digital, and Customer Service teams.
• Ensure operational initiatives are executed in line with the overall Omnichannel strategy.
• Oversee execution to ensure alignment across marketing, sales, and customer service.
Digital Marketing & Data Strategy
• Govern customer data management (CRM/CDP) to build a 360° customer profile.
• Lead a holistic Digital Marketing strategy (paid, owned, earned media).
• Leverage data analytics, AI, and MarTech to optimize marketing ROI and commercial strategies.
• Drive digital transformation initiatives in marketing and customer engagement.
Market & Customer Development
• Integrate digital campaigns to support both online and offline sales.
• Design loyalty and retention strategies to grow multi- channel customer engagement.
• Define strategies for expanding into new digital and e- commerce channels.
• Drive revenue growth across owned channels (brand website, online platforms) and e- commerce marketplaces through effective sales and promotional strategies, with clear KPIs on online sales contribution, revenue growth, and customer acquisition.
Financial & Technology Governance
• Monitor ROI/ROAS and ensure efficient allocation of resources.
• Define technology investment roadmap (CRM, CDP, MarTech, Data Platforms).
• Build and manage annual Omnichannel & Digital budgets.

• Strategic leadership skills with proven experience in cross- functional management.
• Innovation- driven mindset with deep understanding of fashion retail trends and digital consumer behavior.
• Minimum 8 years of experience in fashion retail, digital commerce, or omnichannel, including at least 3–4 years in a senior leadership role in Digital Strategy/Omnichannel.
• Strong knowledge of digital marketing, e- commerce, CRM/CDP, data analytics, marketing automation.
• Bachelor’s/Master’s degree in Business Administration, Marketing, Digital Commerce, or Technology/Data Management.

- Lương: 10.000.000 – 13.000.000đ/ tháng
- Cơ hội thăng tiến lên vị trí cao hơn
- Chế độ, quyền lợi Nhân viên theo bảng chính sách đang áp dụng
- Được hưởng lương thưởng cao và các chế độ phúc lợi (BHXH, BHYT, thưởng ngày lễ, Tết, Teambuilding…) theo chính sách của công ty
- Làm việc môi trường năng động, nhiều cơ hội thăng tiến
- Tham gia BHXH theo quy chế Công ty
- Chính sách ưu đãi giảm giá cho nhân viên.
- Review lương định kỳ theo năng lực và kinh nghiệm ứng viên

Cập nhật gần nhất lúc: 2025-09-22 20:40:03