Digital Performance Executive

RESPONSIBILITIES:

Daily Performance Monitoring:

•Identify trends and anomalies to address issues and optimize campaigns proactively.
•Monitor budget allocation and pacing to ensure efficient resource utilization.
•Track and analyze campaign performance metrics.

•Collaborate with performance agencies to implement strategies to improve campaign performance.
•Conduct A/B testing and experimentation to identify and implement high- performing tactics.
•Make data- driven recommendations to optimize bidding strategies, targeting, and creative assets.

Performance Optimization:

•Work closely with performance agencies to ensure alignment with campaign goals and objectives.
•Provide timely feedback and guidance to optimize agency deliverables.
•Monitor agency performance and hold them accountable for delivering results.

Excellent analytical skills and ability to interpret data to drive insights.
Proficiency in data analysis tools (e.g., Google Analytics, Google Ads, Facebook Ads Manager...) & Marketplace
Strong understanding of digital marketing channels, including Google Ads, Facebook Ads, and other platforms: Tiktokshop, Shopee, Lazada.
Excellent communication and presentation skills.
More than 2 years of experience in digital marketing, with a focus on performance marketing.
Strong attention to detail and ability to manage multiple tasks simultaneously.

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Cập nhật gần nhất lúc: 2024-12-10 16:40:02