Digital Performance Specialist (Sem/Ppc)

- Build, set- up, research, execute, manage and optimize PPC marketing campaigns, including paid search, display, retargeting, e- commerce and affiliate marketing
- Work closely with our developers and vendors, to ensure adequate tracking, analytics, goals and conversion pixels are set up and in place across the various domains and landing pages, including Google tag manager, etc.
- Lead all SEM marketing initiatives with a focus on optimization, reducing CPC and driving growth
- Run internal reports and analysis, providing actionable insights and optimization recommendations
- Drive conversion optimization, through A/B testing, ad development and landing page strategy
- Continuously look for ways to improve campaigns and drive growth, including testing new ad copy, new channels, strategies, techniques and tools
- Proactive management of all paid marketing campaigns to ensure business objectives and key targets are met and are on budget
- Oversee and manage paid marketing tools, software and tracking platform
- You also see the bigger picture and work with the team to understand how paid campaigns can help drive business growth.
- Stay up to date on changes in the industry, trends and new strategies in SEO /SEM and CRO

- Experience writing content and experience managing social media pages is welcome.
- Excel is your middle name – you are a master of report building and manage large data sets with ease.
- You embrace automation and have set up or implemented Automated rules, Scrips or Auto Bid Strategies that have resulted in increases in performance and/or improved the account management process.
- Knowledge of SEO best practices is welcome.
- Excellent data analysis skills, with the ability to optimize funnels and measure ROI.
- Experience managing large monthly budget campaigns ($50k+ monthly), setting up SEM and paid social campaigns (Facebook, YouTube, TikTok).
- 2+ years of paid search marketing experience, including understanding of online trends, PPC platforms, CRO techniques and affiliate marketing

Cập nhật gần nhất lúc: 2024-04-03 11:24:42