Digital Performance Team Leader

Digital Performance Team Leader will be responsible for supporting brand team and marketing team in execution to ensure timely delivery of all branding and marcom materials and activities

Build digital plan and manage agency that achieve the target with efficient ROI
Collaborate with brand teams to manage all owned and vendor digital marketing channels including social channels, affiliates, website, CRM on Acquisition campaign
Support and guide brand team on schemes and creative production that maximize performance by different channels
Conduct A/B test and learn that enforce best tactics and initiatives
Overseeing budget between channels towards best media mix, analyze Digital performance to provide insight and optimization towards all success metrics
Actively liaise with agency on daily basis to monitor daily performance in adherence to monthly targets
Manage website implementation and digital tracking tool including GA4, E- Commerce report
Co- work with Brand Manager to set online sales target
Proactively figure issues, propose media solution with a quick turnaround whenever there is a defined causes that negative impact to campaign performance
Coordinate closely with CRM team to monitor on- going Lead volume, quality metrics and New User target
Explore new digital channels / innovation that help grow D2C penetration

Highly responsible and self- motivated personality
Organizational skills set with effective communication and ability to multitask
Data- driven, analytical and quick sense of numbers are a must
Bachelor&039;s degree in Marketing, Communication, Business Administration or relevant majors
A solid understanding of the use of social media channels (Facebook, Google, Tiktok,..), strong performance optimization knowledge, especially regarding lower funnel
Proficiency in verbal / non- verbal English.
Able to work under high pressure and fast- paced environment
A minimum of 3- 5 years of experience in Digital Media, Performance Marketing, prefer candidate with agencies background

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Cập nhật gần nhất lúc: 2024-12-03 14:25:02