Director of Marketing Communications/Assistant Director of Marketing Communications

The Director of Marketing Communications is responsible for the planning, direction, control, and coordination of all communication activities, with an emphasis on public relations.Promotes and maintains good communications in order to enhance the prestigious image of the hotel and by doing so contributes to the revenues of the hotel.
Managing Marketing Communications Activities
• Develops an annual communications plan with specific goals and budgets as outlined in the hotel&039;s marketing plan/communications manual. Prepares working plans to achieve goals and ensures the communications team is fully briefed on goals and progress.
• Ensures the department has a comprehensive master slide/photo/CD library for all advertising, collateral and public relations activities, and regularly sends these to corporate office for the image library.
• Supervises and directs photography for advertising, collateral and public relations purposes in liaison with the DOSM, the advertising agency and the field marketing department at corporate office.
• Compares actual achievements against goals on a regular basis and takes corrective action.
• Monitors activities of competitor hotels and trends within the industry.
• Ensures that the corporate ID manual is kept up- to- date and implemented as appropriate.
• Prepares on a timely basis the monthly sales & marketing “communications” report.
• Assists the DOSM in the planning of all mailing activities, and oversees their execution.
• Supervises operations of the in- house art department.
Managing Public Relations Activities
• Participates in the press events/trips organized by the regional PR offices as required.
• Works closely with the corporate and international press offices on developing story angles.
• Compiles and maintains a comprehensive list of media contacts and manages them as per the media account management system. Delegates assigned accounts to communications staff as appropriate but takes full responsibility for the key media by maintaining and developing close relationships
• Ensures press kit information is comprehensive and kept up- to- date.
• Creates and organizes press promotional activities.
• Conducts press blitzes when appropriate.
• Acts as official spokesperson for the hotel when appropriate and responds to all media requests within 24 hours.
• Secures opportunities, directs and attends hotel sponsored events, and develops targeted partner relationships.
• Prepares press releases for appropriate targeted media, locally, regionally and internationally.
• Plays a key role in community and government relations as well as VIP handling.
Managing Advertising Activities
• Reviews the hotel&039;s market segmentation and other appropriate marketing reports to ensure that the media scheduling matches those segments.
• Monitors and maintains media schedules as well as prompt settlement of accounts.
• Ensures that the advertising creative is in synergy with the company, projecting a consistent and quality message.
• Maximizes advertising budget by ensuring that the hotel&039;s creative message and media activities are consistent with the advertising of sister hotels and the company group advertising.
• Works with the DOSM and advertising agency on the rooms and food & beverage tactical advertising campaigns&039; creative and media plans.
Managing Direct Marketing Activities
• Assists the DOSM in the planning, implementation and tracking of electronic marketing activities.
• Takes an integrated approach to DM activities, ensuring a consistent and quality image is projected.
• Maintains budget control.
Manages Collateral
• Supervises the in- house graphic designer and/or print shop.
• Coordinates and executes production of all printed materials, with assistance of advertising agencies, following the specifications stipulated in the corporate ID manual.
• Supervises the production and quality of all displays and temporary signage in hotel public areas.
• Supervises and budgets for quality gift items as appropriate. Ensures correct usage of hotel logo on gift items as stipulated in corporate ID manual.
• Ensures hotel information is updated regularly on the internet/intranet.

• Candidates will be provided with more job details during interview.
• 2- year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in the sales and marketing or related professional area.
• Appropriate English and Vietnamese communications.
• Working experience in hotels in similar capacity.
• Customer service oriented.
• High school diploma or GED; 4 years experience in the sales and marketing, guest services, front desk, or related professional area.

05 day working week
Competitive compensation and benefits
24 hours accident Insurance
Associate discount with more than 30 hotel brands of Marriott
Career development within Marriott, the largest hospitality company in the world

Cập nhật gần nhất lúc: 2024-08-30 23:25:02