The Director of Sales & Marketing is responsible for total revenue including group and transient rooms, apartments, group food and beverage, meeting room rental, local catering, and other revenues, as well as assisting and actively participating in yield management strategies. Strategies include market mix, pricing, status, direct sales, and marketing. Serves as an advisor to the General Manager on business intelligence.
Sales Activities
Actively participate in sales presentations, property tours, and customer meetings.
Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the hotel.
Strategic Planning
Prepare, implement, and compile data for the strategic sales plan, monthly reporting, annual goals, sales and marketing budget, forecasts, and other required reports.
Survey, review, and analyze competition, market trends, customer needs, and comments to be proactive and adapt to business intelligence.
Develop new plans and programs and determine the effectiveness of current plans and programs.
Evaluate changes in guest needs, the guest mix, and the competitive set to recommend appropriate product/service and operational changes as necessary.
Marketing & Public Relations
Participate in community and professional organizations to maintain high visibility and promote a positive image.
Manage and direct all advertising, public relations, and promotional activities in conjunction with corporate marketing and public relations departments.
Human Resources Management
Interact positively with all team members to ensure a luxury guest experience.
Communicate effectively with other departments.
Conduct daily briefings with the department on current key activities.
Manage performance issues within the Sales, Marketing, Events, and Apartment teams.
Be an inspiration to all hotel staff to achieve luxury levels of performance.
Ensure appropriate hiring, training, motivation, coaching, counseling, and development of department team members.
Performance Management
Ensure optimal compliance with corporate focus audit.
Anticipate and address guest issues, establishing proactive processes to promote guest satisfaction.
Maintain guest and employee satisfaction while ensuring market competitiveness and exceptional financial performance.
Brand Representation and Compliance
Ensure wherever possible that employees are provided with a workplace free of discrimination, harassment, and victimization.
Identify and deal with issues that may cause cross- cultural conflict or misunderstanding.
Attending social functions organized at the hotel
Treat complaints of harassment and discrimination promptly and confidentially.
Liaise effectively with all internal customers and departments to ensure high levels of guest satisfaction
Treat customers and colleagues from all cultural groups with respect and sensitivity.
Be a PPHG & PPHAN representative at all times by displaying professional conduct and ensuring all hotel policies and procedures are adhered to.
