Provide a professional, advisory support service to the General Manager.
Produce Annual Revenue Plan, Marketing Budgets and Forecasts.
Produce Action Plan related to the Revenue Plan to ensure Revenue Plan objectives are achieved.
Coordinate all methods of maintaining and increasing business volume. This includes advertising, sales activities, personal selling, publicity, community relations, special sales projects, etc.
Create and implement special programs to achieve greater profitability through:
Organize and promote, in cooperation with the Food & Beverage Department, special projects to stimulate Food & beverage sales within the community, including, but limited to, tournaments, balls, parties, gastronomic festivities, etc.
Increasing business volume during off- peak periods
Enhance the image of the hotel in the local community.
Participate as an active member of the community through associations, memberships and other trade organizations.
Review regularly internal promotion pieces for visual effect and ensure they conform within brand standards.
Interact with individuals outside the hotel, including, but not limited to clients, Convention Bureaus, local Hotel Associations, Government Tourist offices, Airlines, Travel Agents, Tour Operators, competitors and other members of the local community.
Work with Brand Marketing team in Wyndham Hotel Group and the General Manager to ensure the brand standard well executed in the hotel
Review regularly activity reports of Sales and Marketing personnel to ensure targets and Sales objectives are being met.
Increasing local Food & Beverage and Banquet Sales
Increasing overall occupancy
Increasing average rate
Investigate potential markets by:
Manage the development of new products and services.
Analyzing competition&039;s sales/promotion efforts
Reviewing government statistics on visitors to the city
Review regularly the Public Relations activities to ensure high awareness of the hotel in the local and national media.
Conduct market research.
Oversee the development of new marketing strategies.
Work with Director of Finance in the preparation and management of the Department’s budget.
Implement corporate & brand initiatives.
Maintain good communication with Regional Field Sales and Marketing and Sales & Marketing functional leads in Wyndham Hotel Group corporate office
Work with Human Resources on manpower planning and management needs.
Prepare advertising plan which will be most productive for the hotel by analyzing the market effectiveness of past advertising campaigns and consulting with other Department Heads and the Advertising Agency.
Produce new and repeat business for the hotel by maintaining contact with Airlines, Travel Agencies, Commercial Houses, Private Clubs and Professional Associations within the community and neighboring markets.
Studying various reference and industry publications for sales leads
Analyzing guest history
Studying guest questionnaires
Implement Career Development Program within Sales & Marketing Department.
Review business generation and lost report to identify the market needs and trend
