People
Recommend or initiate any HR elated actions where needed
Develop your team and improve their performance through coaching and feedback, and create performance and development goals for colleagues - recognise good performance
Interact with outside contacts: guests, vendors, and other contacts as needed
Drive a great working environment for teams to thrive – connect departments to create sense of one team
Train colleagues to make sure they hit hotel revenue goals to the standards we expect and have the tools they need to work effectively
Manage daily sales activities, plan and assign work ensuring you always have the right staffing numbers
Develop and maintain great working relationships with key clients and outside contacts to increase revenue
Financial
Create and implement sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales
Help prepare the departmental budget and financial plans including the hotel marketing plan
Produce monthly reports and sales forecasts to analyse current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan
Hit all personal/team sales goals and maximise profitability
Create and develop special events and sales blitzes to showcase the hotel to potential clients. Attend trade shows and major market events locally and nationally to promote new business and increase sales and marketing opportunities for the hotel
Review monthly reports and sales forecasts to analyse current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan
Guest Experience
Provide guests with information (example: loyalty programmes, area attractions, restaurants, facility information) to enhance guest experience
Communicate to appropriate departments all pertinent information requirements and special needs for arriving VIP’s, large groups, and other key guests
Lead marketing efforts to up sell guests on hotel services, offerings, and amenities
Schedule conventions and/or business group activities at the hotel and coordinate with other hotel- level departments to facilitate services agreed upon by the sales office and prospective clients
Responsible Business
Work closely with key business leaders, officials, and representatives of local community groups within the city to ensure constant high profile exposure for the hotel
Ad- hoc duties – unexpected moments when we have to pull together to get a task done
Raise the awareness and reputation of your hotel and the brand locally – occasionally acting as hotel representative for media related enquiree
Effectively communicate and market aspects of the hotel that are sustainable or “green” and use information to gain new business opportunities
Identify improvements to marketing activities and overall hotel sales performance and work with other departments
Work with advertising agencies, consulting firms, and vendors to maximise advertising investments and ensure ads represent brand identity
Accountability
This is the top sales and marketing job in a large, luxury, resort, or major flagship hotel. Hotel may have multiple sites and facilities, high- volume catering and/or convention facilities, and a large number of VIP and special service guests. May manage a large number of professional level and administrative sales, catering, and/or convention employee
