* JOB OVERVIEW
Develop and implement sales and marketing strategies for the hotel to ensure revenue and room night sales goals are achieved, sales and marketing strategies are set, tactical plans are created and implemented, and results are monitored and achieved.
* DUTIES AND RESPONSIBILITIES
Financial Returns:
• Attend trade shows and major market events locally and nationally to promote new business and increase sales and marketing opportunities for the hotel.
• Create and implement sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and event sales.
• Create and develop special events and sales blitzes to showcase the hotel to potential clients.
• Review monthly reports and sales forecasts to analyse current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan.
• Achieve budget revenues and personal/team sales goals, maximising profitability.
• Participate in preparing the annual departmental operating budget, marketing plan, business and financial plans.
People:
• Develop and maintain relationships with key clients and outside contacts (e.g. guests, airlines, wholesalers, travel agencies, ad agencies, local community groups) in order to produce group and/or convention business, to include room sales, food and beverage sales, and catering/banquet services.
• Direct day- to- day sales activities, plan and assign work, and establish performance and development goals for team members.
• Educate, train and motivate sales and marketing teams to achieve hotel revenue goals. Ensure staff has the information, market data, tools, training and equipment to successfully carry out job duties.
• Provide mentoring, coaching and regular feedback to help manage conflict, improve team member performance, and recognise good performance.
Guest Experience:
• Schedule conventions and/or business group activities at the hotel and coordinate with other hotel- level departments to facilitate services agreed upon by the sales office and prospective clients.
• Lead marketing efforts to upsell guests on all available hotel services, offerings, and amenities.
• Communicate to appropriate departments all pertinent information requirements and special needs for arriving VIPs, large groups, and other key guests.
• Provide information (e.g. loyalty programs, area attractions, restaurants) to enhance guest experience.
Responsible Business:
• Develop awareness and reputation of the hotel and the brand in the local community, and serve as the hotel representative for media- related inquiries.
• Work closely with key business leaders, officials, and representatives of local community groups within the city to ensure constant high- profile exposure for the hotel.
• Perform other duties as assigned. May also serve as manager on duty.
• Effectively communicate and market aspects of the hotel that are sustainable or “green” and use information to gain new business opportunities.
• Work with advertising agencies, consulting firms, and vendors to maximise advertising investments and ensure ads represent brand identity.
• Identify operational problems that reduce the effectiveness of marketing activities and overall hotel sales performance and work with appropriate department on solutions.
