* MISSION STATEMENT:
- As the E- commerce Manager, User Growth, the primary mission is to lead and drive user acquisition, engagement, and retention strategies. This role is pivotal in achieving the company&039;s eCommerce goals by fostering a strong online presence and optimizing user experiences to sustainable user growth.
* ROLES:
* User Acquisition Strategy:
- Develop and execute robust user acquisition strategies, leveraging SEM, SEO, and paid advertising channels to drive website traffic and expand the user base.
- Collaborate with external vendors for the effective execution of SEO initiatives, enhancing organic visibility.
* Engagement and Retention Initiatives:
- Implement initiatives focused on enhancing user engagement, including personalized content strategies, user- centric experiences, and the introduction of loyalty programs.
- Collaborate with cross- functional teams to optimize user journeys and ensure a seamless online experience.
* Performance Marketing Oversight:
- Oversee the management of paid advertising campaigns across various platforms, implementing A/B testing and data- driven optimizations.
- Effectively allocate and manage budgets to maximize user growth and achieve performance targets.
* Analytics and Reporting:
- Utilize analytics tools to monitor key performance indicators (KPIs) related to user growth, engagement, and retention.
- Generate regular reports, providing insights and recommendations for continuous improvement.
* Collaboration with Internal Teams:
- Provide guidance on user- focused performance improvements to enhance overall satisfaction and conversion rates.
- Work collaboratively with internal teams, vendor, including content creators and marketing departments, to align user growth strategies with overall marketing goals.
* KEY RESULT AREAS:
- User Acquisition:
- Drive increased user acquisition through strategic SEM, SEO, and paid advertising initiatives.
- User Engagement and Retention:
- Implement strategies to enhance user engagement and retention, fostering a loyal and growing user base (work with CRM/CDP)
- Performance Marketing:
- Optimize paid advertising campaigns for maximum user growth and effective budget utilization.
