Role objective
To drive client growth by developing and executing competitive e- commerce advertising strategies. This role focuses on achieving core KPIs like ROAS through expert platform management, conversion funnel optimization, and precise project execution. A key responsibility is to lead and develop the optimization team, fostering a high- performance culture to ensure client success.
Key responsibilities
Client Management & Growth Strategy
Act as the primary e- commerce optimization & account management lead, developing a deep understanding of client products, target audiences, business models, and GMV growth targets.
Serve as a trusted client consultant, providing timely expert advice, data- driven insights, and optimization strategies to help clients achieve core KPIs (e.g., ROAS, conversion volume).
Independently develop and present competitive overseas e- commerce advertising strategies and growth plans, based on analysis of client store attributes, product categories, and the competitive landscape.
Project Management & Process Control
Own end- to- end project management for e- commerce advertising campaigns—from account setup and Pixel/Tag installation/verification to launch, optimization, and performance analysis—ensuring precision and efficiency at every stage.
Develop clear project timelines and milestones, effectively managing progress, resources, and potential risks to guarantee high- quality delivery.
Establish and refine internal collaboration mechanisms (e.g., with Sales, Creative, and Tech teams) to enhance overall efficiency and ensure project success.
Professional Advertising & Conversion Optimization
Possess expert- level knowledge of major e- commerce ad platforms (e.g., Meta, Google, TikTok, Pinterest), including their buying logic, product features (e.g., Meta&039;s Conversions API, Google PMax, TikTok Shop), and optimization methodologies.
Leverage strong analytical skills to identify issues within the conversion funnel and develop effective optimization plans (covering audience, placement, bidding, and creative) to continuously improve ROAS.
Have a deep understanding of the e- commerce conversion funnel and be highly proficient in integrating and diagnosing Pixel/Tag setups between e- commerce platforms (e.g., Shopify, WooCommerce) and ad platforms to ensure accurate data tracking.
Team Leadership & Development
Lead, mentor, and develop the e- commerce optimization team through daily coaching, professional training, and performance analysis to enhance their expertise and client service capabilities.
Delegate tasks effectively to unlock team potential and foster a proactive, high- performance, and results- driven team culture.
