Ecommerce Key Account Management

Job Summary
- Lead mega campaigns of e- commerce platforms to implement strategic direction and deliver KPIs
- Take the ownership of online business across both internal and external ecommerce platforms and be a pivotal part of the company&039;s digital transformation journey
Principal Accountabilities
Commercial budget
• Manage the ROI to optimize P&L
• Propose budget based on target & brand direction.
• Decide & manage the outsourcing gift cost, vendor, production.
• Ensure not to over assigned budget.
Commercial Performance
• Discuss with Marketing to advise on the package & media investment in JBP and monthly basics.
• Manage the campaign plan (Ecom & Socom) to well prepare on supply and performance.
• Follow up closely on Brand&039;s daily performance, review & revise plan when it comes to lower performance.
• Closely collaborate with Ecom partner (Shopee, LZD, Tiki, TikTok) to catch up platform new tool trends and innovation.
• Manage traffic models on Ecom platform to deliver prompt action/ feedback in commercial and marketing activities.
• Analyze the sales performance and ROI to optimize P&L
• Closely manage Ecom enablers on promotion set up, operation & manage the commercial plan as shared
• Observe the onsite & offsite traffic performance to give demand on media plan and performance.
• Initiate plan based on brand direction and sales target.
• Forecast and order product for Ecom/Socom channel.
Stakeholder Management
• Manage the Ecom enabler, KOL partners for Socom campaign, logistics.
• Feedback and negotiate Ecom enabler including:
Brand assets
JBP
Purchase Order
Commercial plan
Logistic & CS service
Promotion room
• Feedback and follow up logistic team including:
Inbound and outbound plan
Product storage & condition
• Follow up Ecom platform for:
New initiative
Promotion submits.
Engagement activities
• Work closely with ecommerce partners to monitor and push the brand performance.
• Closely collab with internal MKT, platform KAM & Socom PIC to optimize and revise commercial plan.
• Monitor the online presence and evaluate competitors&039; activities regularly to secure brand competitive edge.
• Work closely with supporting departments such as supply chain, warehouse, delivery for stock allocation on a timely manner and logistics efficiency.
• Lead customer service agency to make sure all the issues are well handled in a timely and right manner.
• Contact, deal and follow up production of GWP with supply vendors
Demand planning:
• Work closely with supply chain and demand planner to ensure sales forecast accuracy and product availability.
• Forecast yearly and monthly sales projection with detailed product plan per SKU
• Monitor the competitors&039; product portfolio to maintain brand&039;s competitive advantage.
Metrics management:
• Build measurable objectives and systematic trackers for internal and high- level reporting.
• Track the performance and report the numbers on campaign and on a daily/monthly basis and take immediate decisions and actions when needed.
Paperwork and other tasks:
• System management & submission:
Actual promotion spending
Commercial Plan submits.
GWP plan & spending

Qualification and Experience
- Understand about Ecom Media & Tactics (Onsite, offsite, Media performance and sale drive&039;s criteria)
- Highly focused on finding solutions, getting things done and hitting targets.
- Experience working with Ecom enablers & platforms (Onpoints, Tiktok, Shopee, Lazada) is a plus
- Resourceful with an entrepreneurial mindset and driven by sales results.
- Excellent planning and organizational skills with an eye for detail and ability to prioritize among heavy workloads.
- Qualifications in Business Administration, Economics or Marketing
- 2- 3 years&039; experience of strong understanding of e- commerce landscape with proven track record in driving sales growth in various industries such as Health & Beauty, Fashion, Electronics, FMCG
- Fully understanding of ecommerce platforms&039; structures and processes such as Lazada, Shopee, TikTok
- Good at numeracy and data- driven
- Ability to adapt quickly and work in a fast- paced environment.
Skill Sets
- Strong leadership skills and solid team player
- Strategic thinking and approach.
- Proficient in MS Office (Word, Excel, PowerPoint).
- Strong communication skills both verbal and written in both English and Vietnamese
- Excellent project management skills
- Good at numeracy and data- driven
Personal Attributes
- Self- motivated, committed, determined, diligent and trustworthy nature.
- Highly collaborative personality.
- Stand by during weekend and OT during campaign.
- Strong interpersonal skills.
- Strong interpersonal and relationship management skills in managing both internal and external stakeholders.

13th- month Payment, Annual Performance Bonus
Benefit Package, Health Care Insurance
Dynamic working environment
Đào tạo
Điện thoại
Thưởng

Cập nhật gần nhất lúc: 2024-06-06 15:40:04