Manage the Ecommerce Sales Team
Manage Ecommerce Sales Team. Provide direction, support and monitor the sub-ordinates works and execution. Determine their validity based on budgeting concern and KPI
Strategize, plan and execute Ecommerce Sales strategies
Prepare annual business plan and execute it, report to Head of Ecommerce
Work with inter-departments (VTA marketing, CRM, IT, Finance/MA, Logistics) to solicit their supports and alignment to provide seamless execution of Ecommerce Sales plan
Budget Management
Optimize the front & back margin and promotional support to maximize the sales revenue and gross margin of Ecommerce
Responsible for managing Sales budget, including internal MKD Web and external ecommerce channels.
Analyze Campaign Performance
Responsible for analyzing performance of promotional campaigns.
Work closely with MA team to use data analytics to organize and interpret campaign data and actively provide next steps for improvements.
Create and Execute Sales Plan – External Ecommerce Channels
Prepare monthly forecast, foresee the potential gaps and provide mitigation solutions timely
Range right the product for ecommerce channels, optimize the internal resources for ranging plan, maximize sku efficiency
Prepare JBP with customers based on seasonal promotions, brand launch timeline and customer promotional calendar.
Monitor outright customer inventory on hand, provide timely solution to clear slow moving and ensure customer to have heathy stock.
Create and Execute Sales Plan – MKD Website
Prepare monthly forecast, foresee the potential gaps and provide mitigation solutions timely
Prepare Yearly Plan with Internal Brand Marketing Team based on seasonal promotions, brand launch timeline and special MKD events.
Range right the product for MKD Web, optimize the internal resources for ranging plan, maximize sku efficiency
Work with MKD team and supply chain team to optimize the inventory on hand. Provide timely solution to clear slow moving items
Partner with Digital, CRM, IT and CS Team
Understand the online consumer purchase behavior so as to increase the basket size and frequency of repeat purchase of MKD web loyal customers
Actively solicit partnership with digital, CRM, IT and CS teams to drive online traffic to MKD web by increasing new customer base and retaining existing customer
Partner with Brand Marketing Team and open new brand SIS in marketplace
Support Brand Marketing Team to open new brand SIS by considering right return on investment.
Understand the differentiation of Brand SIS vs MKD SIS. Execute right ranging and promotion plan to maximize company online sales.
