Position Overview
We are seeking a creative and strategic Employee Branding Specialist to enhance our company&039;s image as an employer of choice. This role involves developing and executing initiatives to promote our workplace culture, values, and career opportunities to current and potential employees. The ideal candidate will have a strong background in marketing, storytelling, and employer branding.
Key Responsibilities
Employer Branding Strategy
- Collaborate with HR and marketing teams to align branding strategies with recruitment goals and company culture.
- Design and implement employer branding campaigns to position the company as an attractive employer in the market.
Content Development
- Develop materials for career fairs, internal communications, and recruitment campaigns.
- Create engaging content, including blog posts, videos, social media updates, and employee testimonials, showcasing the company’s workplace culture.
Digital and Social Media Presence
- Manage and grow the company’s presence on career- focused platforms like LinkedIn, Glassdoor, and others.
- Leverage analytics to measure the effectiveness of social media campaigns and optimize performance.
Employee Advocacy Programs
- Identify and train brand ambassadors within the company.
- Design programs to encourage employees to share their experiences on social media and other platforms.
Candidate Experience
- Collaborate with recruitment teams to improve candidate experiences, ensuring alignment with the company’s brand promise.
- Gather feedback from candidates to refine recruitment messaging and processes.
Market Research
- Benchmark competitor branding strategies and recommend enhancements for the company’s approach.
- Stay updated on trends and best practices in employer branding.
Qualifications and Skills
- Bachelor’s degree in Marketing, Communications, Human Resources, or a related field.
- Familiarity with tools like Canva, Adobe Suite, or video editing software is a plus.
- Strong analytical skills and experience using data to inform decisions.
- Passion for creating a positive workplace culture and experience for employees.
- 2- 5 years of experience in employer branding, recruitment marketing, or a related role.
- Proven experience in content creation, social media management, and storytelling.
- Excellent written and verbal communication skills.
What We Offer
- Competitive salary and benefits package.
- Professional development and growth opportunities.
- A vibrant and collaborative work environment.
- Opportunities to work on impactful branding campaigns.
