Mô tả công việc
Summary:
- Leads the commercial execution process driving the commercial strategies, optimizing sales performance and promoting business growth, aligns with cross- functional teams both within the Commercial bottler operations such as Channel/RGM, WatPOS, RTM and Sales Management and also with the SEAHKT regional team to deliver the right service and solutions to achieve an execution of excellence.
- Responsible in managing the implementation and execution of the Channel/RGM and Sales Commercial Strategies, along with the Picture of Success (PiCOS) that is communicated and translated correctly to the front- line sales team, for a best- in- class field execution in the bottler operation to win at every point of sale.
Responsible in the assessment and funneling of commercial execution initiatives and asks by Commercial departments i.e. atPOS/ Category Marketing based on fixed and tactical programs set throughout the year- round calendar of activities, in accordance to the feasibility and capacity of market and resources in a given time period.
Leads and manages the execution of sales plans and initiatives, working closely with Sales head to ensure effective implementation of pricing strategies, promotional activities and campaigns. Monitors sales performance identifies areas of Sales improvement and provide guidance to optimize results. ; Execution plans (PiCOS and Tactical initiatives related) are well communicated and aligned across the sales front team and support into the Sales & Marketing Operative process where appropriate.
Leads the coordination among the cross functional teams such as WatPOS & RTM team & Sales teams to deliver an excellence of commercial execution based on the defined PiCOS (which includes both standard and dynamic), that will be implemented by the Sales front line; also collaborates with various departments in the organization such as marketing, operations, finance, supply chain to align commercial strategies in ensuring seamless execution.
Lead the monthly RED performance result assessment (using the RED audit result done by the RED Audit and Operations team), by providing a synthesized report on the RED audit performance highlighting the performance drivers and analysis, provides support and recommendation identifying the areas for RED improvement to drive execution standards in the frontline operation.
Responsible in managing the digitalization initiatives of the Commercial Execution process by Identifying, defining, and prioritizing list of requirements and possible innovations needed for the actual & future technological tools used to help the front- line team execute a culture of excellence in the market, with the support of the SEAHKT Commercial team.
Responsible in managing the commercial execution KPIs and RED Score composition based on the guidelines set by the SEAHKT Commercial team, by conducting the monthly presentation of the commercial KPI results, identifying main opportunities by region and action plans for improvement to the Sales and Marketing Commercial team.
Manages the effective market execution through capability development of the Sales Front line in order to create differentiation and value to the market, by identifying Sales needs in terms of tools, knowledge know- how, competency- based training, or coaching.
