MoMo is a leading financial technology company dedicated to revolutionizing the financial services landscape. With a strong commitment to innovation and user- centricity, we are on a mission to empower users and merchants alike through cutting- edge solutions. Join our dynamic team and help shape the future of fintech.
If you’re passionate about driving growth, innovation, and making a significant impact in the fintech industry, we invite you to join our team and help shape the future of financial services at MoMo. Apply today to be a part of our dynamic and forward- thinking organization.
What you will do
Strategy:
Define and propose user- growth strategy (acquisition, retention) and communication plan for MoMo Rewards;
Plan and design growth initiatives annually with quantifiable objectives based on extensive research, analysis, and collaboration with relevant teams;
Build detailed tactical plans for assigned growth projects, encompassing various levers such as marketing, promotions, product features, and campaigns;
Lead the execution of major projects and activities, including media campaigns, promotion programs, and product optimization.
Promotion:
Utilize data analytics to optimize promotional programs based on customer behaviors, achieving cost reduction while increasing user growth and retention.
Market Research:
Conduct market research and competitive analysis to identify growth opportunities, market trends, and customer needs.
Product Collaboration:
Work closely with the product team to provide user insights essential for product development and growth.
Budget Management:
Manage annual budget allocation between promotional costs and media mix to align with business objectives across in- app and external channels.
Monitoring & Reporting:
Continuously monitor and analyze key performance indicators (KPIs) related to growth initiatives.
Provide regular reports and insights to senior management.
Stakeholder Management:
Collaborate with other business units and departments to understand and jointly drive the achievement of their business targets.
Experiments:
Implement and evaluate A/B tests and experiments to optimize conversion rates and improve the user experience throughout the customer journey.
What you will need
Strong interpersonal skills, capable of managing senior stakeholders.
Bachelor’s degree in Marketing, Data, Business, or Finance;
Strong intuition about users and products; experience in product is a plus;
Strong analytical skills;
Strong understanding of user- centricity concepts and marketing platforms;
Hunger to drive action and impact;
Minimum of 1 years of experience in relevant fields such as Growth, Digital Marketing, and Key Account Management;
Familiarity with the Fintech/Ecommerce;