Executive Marketing

Description:
As part of the Executive audience marketing team, you&039;ll work closely with subject matter experts, product teams, and brand teams to ensure alignment of messages, and drive adoption and usage of the executive insights and messaging strategy. You will be responsible for ensuring planning, developing and analyzing customer insights, writing, editing, and developing communications, messaging, and the intelligence strategy for executive persona(s) to enable the go- to- market and sales organizations. This role will also shape the executive persona content strategy for multiple sales and marketing channels, including web, email, digital media, and print.
Kallos Vietnam is seeking a messaging expert who can work at the intersection of art and science. The person in this role will be responsible for delivering persona intelligence as well as a succinct and clear messaging strategy for the executive audience. In this role you will help our global marketing and sales teams deliver clear and cohesive messaging to inspire, reach, acquire, and engage our executive level customers within enterprise and large public sector organizations.
Our commitment:
To get more details about our business, please visit: https://kallos.co/
Kallos Vietnam is committed to a diverse and inclusive workplace. Kallos is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Responsibilities:
Work closely with Content Managers, Digital Media Managers, Field Marketing, Corporate Messaging, PR/AR, and others on fast- paced evolution and execution of using the messaging developed.
Partner across Kallos Vietnam to build the messaging and content framework for campaigns and other marketing assets across web, digital, and creative.
Create audience research and journey maps to understand audience/persona needs/problems, and identify appropriate communication and channel throughout the customer lifecycle.
Establish and own messaging strategy and framework(s) for an executive audience persona or segment (across commercial and public sector).
Drive scalable mechanisms including playbooks, toolkits, and “how to guides” predominantly for usage by field and sales teams.
Work with subject matter experts to develop value proposition and positioning that differentiates Kallos to the specific audience/persona, based on their needs, market trends, and competitive forces.

Kallos Vietnam offers a range of great benefits that support employees and eligible family members, including domestic partners and their children.
These comprehensive benefits begin on day one and include health care coverage, parental leave, ways to save for the future, and other resources to improve health and well- being.

Cập nhật gần nhất lúc: 2024-04-03 12:22:45