Executive – Product Growth & Marketing

Manage budget allocation between promo cost and media mix that best suits business objectives, across both in- app and external channels;
Work closely with product team to provide user insights & business- led product development;
Conduct market research and competitive analysis to identify growth opportunities, market trends, and customer needs;
Continuously monitor key performance indicators (KPIs) related to growth initiatives; provide regular reports, analysis and insights to support decision making.
Utilize data analytics to optimize promotional programs and communication messages based on user behaviors, achieving cost reduction while increasing user growth, continuously optimize through sprints to reach set targets;
Build & execute user growth programs to drive both acquisition and retention for assigned projects, encompassing various levers such as marketing, promotions, product optimization, and special campaigns for money transfer services;
Lead the execution of growth initiatives with a cross- disciplinary team of growth, marketing, product, tech, data…; ensuring alignment and secure the support needed to execute growth plans;

Familiar with the Food Delivery/Ride- hailing/Ecommerce/Fintech market and able to draw on local nuances to design growth activities that are highly relevant to our users;
Strong intuition about user, business and product;
Strong interpersonal skill; able to manage stakeholders and drive for results;
Strong analytical skills; extensive experience in user research, insights search, and building marketing campaigns;
Hunger to drive action and impact;
Bachelor’s degree in Marketing, Data, Business or Finance.
At least 2- 3 years of experience in relevant fields such as Growth, Product Marketing, Business Analytics or User Insights;

Cập nhật gần nhất lúc: 2024-04-28 15:05:29