Job Purpose
• The job holder participating in the development of a brand plan including implementing the "Excellent > Everyday" Life Trend to lead the media to strengthen emotional connection with the target audience, at the same time make a difference and lead the market. brand field.
• The job holder ensure that Techcombank&039;s brand strategy in line with the development strategy of the whole line is implemented as planned.
• The job holder participating in developing a brand development plan and measuring effectiveness to increase brand awareness, emotional connection, brand love, brand health enhancement (BHI) and brand value.
Key Accountabilities (1)
• Participate in a positive organizational culture, complying with requirements, on time.
• Participate in building long- term and short- term brand development plans including objectives, objects and orientation of deployment models for each stage to gradually realize the brand strategy.
• Develop and evaluate annual KRA results on time (2 times/year – June và December)
• Develop and implement a personal development plan (PDP)
• Work closely with the implementation department to ensure the detailed implementation is consistent with the plan; Analyze performance based on implementation reports to optimize campaigns as well as provide improvement points for subsequent campaigns.
• Managing NCC to consult creative ideas and advertising communication at home and abroad.
• Participate in developing a plan to deploy the trend of Living Better Every Day (hub, app, social fund ...) with relevant departments, ensuring the progress and quality of the model&039;s activities in line with the model&039;s requirements. strategy has been developed.
• Develop a short- term communication plan (big idea, main message, cross- cutting content) including mass communication traditional và non- traditional channels (experience marketing), internal communication.
• Control detailed budget and plan schedule within assigned work scope.
• Support in building evaluation criteria/framework, KPIs to measure effectiveness for each campaign and activity.
Key Relationships- Direct Manager
Head of Brand Management and Development
Key Relationships- Direct Reports
Key Relationships- Internal Stakeholders
Business block (BU), CSA, CA, development strategy, Finance plan, human resources.
Key Relationships- External Stakeholders
NCC consults domestic and foreign strategies, creative ideas, advertising communication, agencies anddepartments.....
