Job Purpose
The job holder responsibility for designing, proposing business marketing activities through:
Marketing campaign management
Business Marketing Planning and marketing performance management
Design marketing content for program/campaign
Key Accountabilities (1)
Business Marketing Planning and marketing performance management
- Execution of marketing activities, budget, premium / stocks and provide update
- Co- ordinate with related parties to build communication proposition and creation of perception for products, solutions, aligned with brand name and target customer insight
- Propose KPIs and approach for assessment of marketing value. Monitor marketing programs and campaign performance / fulfilment
- Design, build, embed customer loyalty program by collaborating with other divisions and/or partnerships
- Prepare, propose and implement NPS survey
- Participate in, proposing overall marketing calendar detailing marketing activities and linking each campaign to strategy by economic segment, economic sectors/activities, customer groups...
Key Accountabilities (2)
Design marketing content for program/campaign
- Co- ordinate with related internal and external parties (e.g. agencies) to design content for marketing program, campaign
- Design content for marketing program, campaign
Key Accountabilities (3)
Marketing campaign management
- Strengthen public awareness and branding through collaboration with bank- wide Marketing team for award participation...
- Develop, embed campaign management mechanism including standard campaign specification, campaign proposal, campaign contact strategy, campaign fulfilment process and documentation
Key Relationships- Direct Manager
Director, Business Marketing
Key Relationships- Direct Reports
N/A
Key Relationships- Internal Stakeholders
Other units in division, other units in TCB
Key Relationships- External Stakeholders
Customers, organizations, business associations, state agencies (GSO, tax authorities ...)
