F&B Social Media and Marketing Executive

• Manage real-time interactions and F&B reputation on social review sites (TripAdvisor, Ctrip, Booking.com, Dianping, OpenRice, HungryGoWhere, Burrp, etc.)
• Monitor overall social media performance using listening tools such as GuestVoice, HYP3R, Revinate and other social tools (Google, Hootsuite, Expion)
• Utilize hotel’s F&B social presences (FB, WeChat, Twitter, Weibo, Instagram, QZone, Renren etc.) to monitor and receive community feedback in real-time, and drive daily engagement with public on Social Media
• Create and manage editorial content calendars (supporting the brand’s social guidelines) for hotel’s F&B outlets
• Develop unique F&B destination content (posts, photos, videos, infographics, etc); leverage User Generated Content in social media amplification efforts and ensure usage rights for all materials
• Apply up-to-date company Social Media Policies and Procedures
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