Field Marketing Supervisor Công Ty TNHH TMDV An Phúc Thịnh

Territory Management & Market Intelligence
- Raise any competitive activity that company should be aware of & its impact on activities in the in- charge territories.
- Master the in- charge territories&039; Sales coverage, hot areas, dominant smoker profiles & trade segmentation as a solid base for any Distribution/ Activation/ Launching initiatives.
Regional Sell- Out Program Planning & Monitoring
- Follow agreed route plan to examine program execution quality (by Sales) and provide timely support/corrective actions.
- Discuss, propose & align sell- out program.
- Track progress based on (system- generated or self- developed) reports/dashboards, KPI achievement & budget spending of regional Field Marketing (FM) programs to have action plan with Sales team.
Trade Partners Program Execution
- Plan resource/budget & set KPI for pilot, as a benchmark for decision- making post- pilot (stop/keep piloting/scale up).
- Deploy program mechanics, KPI setting & visibility condition for selected retail partners
- Identify opportunities (based on Consumer mapping) & develop suitable short- term scheme for pilot to assess potential.
- Conduct weekly business review to closely monitor each partner on progress & push for target achievement
Direct To Consumer (DTC) Team Management
- Directly manage territory DTC Supervisor (whose team size ~6- 10 Brand Ambassador (BA))
- Ensure all DTC activation follow Company directions of Outlet/Consumer prioritization, SKU- focus, strongly supported by the implementation of digital working toolkits like 1- 2- 1 App and The Menu
- Ensure quantity and quality of BA per allocated budget to deliver top- down trial plan and KPIs of Multi- packs & Conversion utilizing (system- generated or self- developed) reports/dashboards
Mass HRC Tie- up Deployment
- Tie- up enough Mass HRC outlets in their in- charge territories with the right mix (Coffee vs. Restaurant), feeding maximum traffic & accurate smoker profile for BA activation, Visibility display & Brand awareness
- Directly deal with outlet owner for optimized fees & full activation benefits (listing, pricing, BA, visibility)

- Knowledge & practical experience in Trade/Field Marketing in Tobacco/FMCG is a big plus
- Fluency in oral and written English communication is a plus
- Bachelor’s Degree in Economics/ Marketing/ Commerce/ Business Administration or other relevant majors
- Proficiency in using Microsoft Office applications
- 1- 3 years of experience in Marketing- preferably in Trade Marketing of FMCG with proven track record or high potentials of leadership, commercial/entrepreneur mindset, and project management/coordination.

Company Benefits

Premium Healthcare for employee

Annual leave, Insurance and Policy following Labor Law

Cập nhật gần nhất lúc: 2024-04-03 12:28:24