1. Products innovations & commercialization
Work with product development manager to develop a strong 12 months innovation pine line in food and beverage. Define the positioning and packaging for all new products. Lead - cross-functional project management efforts, collaborating with consumer insights, product development, supply chain, operations, franchise, and finance teams to launch new products on time and in scope.
2. Product Assortment & Portfolio Mix
Work with Product Development team to optimize product assortment and overall menu mix, driving sales for our target Guest
3. Menu Boards & Pricing
Leverage consumer insights and competitive menu board analysis to lead finance, operations, and creative design partners in the optimization of menu board design and pricing.
4. Branding & Marketing Management
- Liase with creative partners and internal communications team members to ensure on-time and on-budget execution of the team’s marketing plans. Support communications partners in the development of in-store printed campaigns, external advertising campaigns, and online digital campaigns.
- Develop and oversee the annual franchise plan followed national advertising funds.
5. Implementation & Executional Excellence
Inspire cross functional teams (internal & external) to execute with excellence, ensuring on-time and accurate deliverables
6. Measurement & Reporting
Work with Consumer Insight & Finance Teams to evaluate effectiveness of new product innovation, marketing programming, and corresponding marketing investment. Continuously seek to improve existing programming.
7. Franchise supports
- Lead monthly and quarterly franchise webinars, calls and or meetings and conferences to keep franchise updated as well as gain feedback and opportunity insights.
- Fosters a culture of innovation and continuous improvement across functional areas and partners.
- Collaboration and follow-up with agency and channel owners for inclusion of franchising in strategies as well as legal disclosures.
- Onboarding new franchise ownership groups on Rent-A-Center’s brand strategy, marketing strategies and what they can expect from marketing support.
