Role objective
To act as a strategic leader and trusted consultant for key gaming and app clients. This role is responsible for developing data- driven marketing strategies, managing end- to- end campaign lifecycles, and applying expert media buying expertise to maximize ROAS. A key objective is to lead, mentor, and develop a high- performing team of optimization specialists to drive significant client growth and uphold process excellence.
Key responsibilities
Client Management & Strategic Leadership
Serve as a trusted consultant, providing expert guidance, deep- dive performance analysis, and proactive optimization recommendations to solve client challenges and drive significant ad spend growth.
Develop and pitch compelling, data- driven performance marketing strategies tailored to each client&039;s unique profile and the competitive market landscape.
Act as the primary point of contact for key gaming and app clients, developing a deep understanding of their product, business model, and growth objectives.
Project Management & Process Excellence
Establish and refine internal workflows to boost collaboration and execution speed across cross- functional teams (e.g., Business Development, Creative, Tech).
Own end- to- end project management for campaign lifecycles—from launch and go- live to optimization and post- campaign analysis—ensuring a seamless and efficient process.
Develop and manage clear project timelines, effectively overseeing progress, resources, and potential risks to guarantee high- quality, on- time delivery.
Expert Media Buying & Optimization
Leverage strong analytical skills to diagnose performance issues, identify trends, and implement effective solutions that consistently improve campaign Return on Ad Spend (ROAS).
Have a keen eye for high- performing gaming/app creatives; able to deconstruct winning ad concepts and provide clear, actionable direction to creative teams to boost overall creative ROI.
Possesses deep, hands- on expertise in major advertising platforms (e.g., Meta, Google, TikTok, Apple Search Ads) and DSPs, including their buying logic, product suites, and optimization methodologies; Understands the technical integration and data tracking logic of MMP (Adjust, AppsFlyer).
Team Leadership & Development
Lead, mentor, and grow a team of optimization specialists through daily coaching, structured training, and knowledge- sharing.
Delegate tasks effectively to unlock team potential and foster a high- performance, collaborative, and positive team culture.
