Mô tả công việc
Supports the developing and implementing an ongoing media and community relations. Provides crisis communications assistance. Ensures information to the public and community is displayed correctly and effectively with the best opportunities for providing business. Implements an ongoing, focused media and community relations program.
GENERAL
Creates and maintains positive, professional working environment.
Budgeting: manage annual PR budget and develop strategic public relations plan for property and its sub-brands.
Monitors activities of competitor hotels and trends within the industry. Inform and educate management team on these changes.
BUILDING BRAND AND PROPERTY AWARENESS
Coordinates community service activities in concert with the public image and needs of the resort.
Works with online media outlets to promote the resort.
Selects the best opportunities for the property based on market conditions and property needs.
Assists in managing individual and group media visits.
Uses creative selling abilities to obtain maximum exposure through travel journalists and media outlets.
Works collaboratively with local, regional and national resources to build awareness and increase exposure for the property and its sub-brands.
Solicits new media outlets and travel media individuals.
Supports the social media efforts, if applicable.
Increases awareness within the travel media community as well as coordinating events to gain exposures and grow revenue in the restaurant outlets.
BUILDING SUCCESSFUL RELATIONSHIPS
Develops relationships within community to strengthen and expand customer base for sales opportunities and additional revenue.
Builds and strengthens relationships with existing and new travel writers and local media to ensure future exposure. Activities include calls, entertainment, FAM trips, trade shows, etc.
Evaluates new public relations opportunities for the property.
Coordinating Communication Efforts
Cultivate and foster relationships with like-minded brands and companies to gain exposures to the property.
Conducts solicitation and maintenance calls to media.
COMMUNICATIONS
Copywrite press releases and other content for print media and electronic media.
Ensures consistent brand and property message is communicated in all public relations and communications efforts.
ADDITIONAL RESPONSIBILITIES
Other responsibilities as assigned by management
Keeps detailed files and records on all matters relative to property&039;s public materials.
