FURAMA RESORT CẦN TUYỂN
GIÁM ĐỐC TIẾP THỊ
Mô tả công việc
The Director of Marketing is responsible for developing and implementing comprehensive marketing and branding strategies to enhance the visibility, reputation of the Furama – Ariyana Danang and IBH Company, including all brands belonging to IBH JSC. This role is also required to drive revenue growth through effective marketing campaigns, brand management, and customer engagement initiatives
Duties and Responsibilities:
– Marketing plans and strategies:
• Analyse digital marketing metrics to optimize campaigns
• Manage the company’s online presence, including website, social media, digital advertising
• Develop and executive marketing plans and strategies that align with the company’s overall objectives and targets.
• Create and manage the marketing budget, ensuring cost- effective allocation of resources.
• Develop and executive SEO/SEM strategies to drive online systems and improve search engine ranking.
• Conduct market research to identify trends, competitor strategies, and customer preferences.
• Develops and executes promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.
– Brand Management:
• Ensure consistency in branding across all marketing channels and materials
• Oversee the development and maintenance of the brand identity and image of the company
• Develop and implement brand awareness campaigns
– Content Creation and Management:
• Co- ordinate with creative team, media, agencies to produce quality content.
• Oversee the creation of marketing content, including brochures, newsletters, advertisements and multimedia materials.
• Foster a collaborative and innovative work environment
– Public relations and communications:
• Establish and maintain relationships with media contacts and influencers
• Manage public relations efforts to build and maintain a positive image of the company
• Develop and distribute press releases, media kits and other PR materials.
– Event planning and management:
• Collaborate with all concerned departments within the company for event execution
• Plan and executive marketing events
• Collaborate with events coordinator and vendors to ensure successful execution
– Customer engagement
• Monitor customer feedback and reviews to identify areas for improvement
• Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly
Quyền lợi được hưởng
• Tet and holiday bonuses.
• Attending employee events such as Employee Recognition Day, Mid- Autumn Festival, International Children’s Day,…
• Entitlement to insurance as per labor law.
• In addition to the basic salary, entitlement to monthly service charges even during probationary period.
• Provision of uniforms and duty meals.
• 11 public holidays and 12 annual leave days per year.
• Professional working environment.
Yêu cầu công việc
• Ability to manage multiple projects and meet deadlines
• Good adaptability
• Creative problem- solving abilities
• Excellent communication and interpersonal skills
• Experience: Minimum of at least 5 years of marketing leadership experience in the hospitality industry
• Strong strategic thinking and analytical skills
• Education: Bachelor’s degree in Marketing, Business Administration, or a related filed
• Proficiency in digital marketing tools and platforms
• Strong leadership and team management skills
THÔNG TIN ỨNG TUYỂN Apply trực tiếp qua Link: https://forms.gle/26koAE8JzzqCgRj58 Hoặc gửi CV qua email: Quảng cáo/Marketing/PR Chia sẻ việc làm này
