Key Responsibilities
Product Planning & Go- To- Market Strategy
product launch and promotion plans.
Ensure alignment of product launch timing and promotional strategies across different
positioning, target audience, and pricing strategy.
sales channels.
Analyze market trends, competitor dynamics, and consumer demand to create effective
Develop GTM (Go- To- Market) strategies for the Vietnam market, including product
Market Analysis & Data Management
inventory turnover, and channel feedback, to optimize GTM strategies.
Monitor and analyze Vietnam&039;s smartphone market performance, including sales data,
Manage product lifecycle and adjust stock strategies and marketing plans to enhance
competitiveness.
Utilize online and offline sales data to drive decision- making and improve product
market performance.
Cross- Department Coordination & Resource Integration
Communicate with partners, distributors, and carriers to ensure smooth product
teams to ensure GTM strategies are effectively implemented.
Coordinate promotional activities across online (e- commerce platforms) and offline
Work closely with HQ product teams, sales teams, marketing teams, and operations
(carriers, retailers) channels to boost brand presence.
distribution and market expansion.
Localization Strategy Execution
marketing campaigns.
Customize product configurations, pricing, and promotional strategies based on the
Understand consumer behavior and leverage local culture and holidays for targeted
Vietnam market to improve competitiveness.
Key Requirements
Education & Experience
E- commerce, or related fields.
Bachelor&039;s degree or higher in Marketing, Business Administration, International Trade,
experience in the Vietnam market preferred.
Minimum 3 years of experience in consumer electronics or smartphone GTM roles, with
Professional Skills
market share.
expertise in product marketing and promotion.
Strong knowledge of smartphones, market trends, and competitive landscape, with
Proficiency in data analysis to drive decision- making and optimize GTM strategies.
Deep understanding of retail distribution models and e- commerce operations to enhance
Communication & Execution Skills
Strong cross- functional communication and coordination skills to ensure smooth project
execution.
Ability to adapt to fast- changing market conditions and execute product launch strategies
efficiently.
Highly responsible, able to work under pressure, and collaborate effectively in a team
environment.
Language Skills
Proficiency in English and Vietnamese, with the ability to communicate effectively with
local teams and partners.
Chinese language skills are a plus for coordination with HQ teams.
Preferred Qualifications:
Experience working with smartphone brands, carriers, retail distributors, or e- commerce
platforms.
Familiarity with Vietnam&039;s consumer behavior, social media, and online marketing
strategies.
Proven track record in successful GTM execution with concrete case studies.
