Golf Director of Sale and Marketing

Sky Lake Resort & Golf Club is a premier golf and leisure destination located just 30 km from downtown Hanoi. The property features two world- class 18- hole courses set amidst stunning natural landscapes, alongside Wyndham Sky Lake Resort & Villas. Guests can enjoy a complete lifestyle experience, combining championship golf with upscale accommodation, wellness facilities, and premium resort services. Renowned for its challenging design and tranquil surroundings, the Golf Club delivers exceptional hospitality and is gaining strong international recognition. As part of our expansion, we are seeking a dynamic Director of Sales & Marketing to drive revenue growth and elevate the brand to new heights.
KEY RESPONSIBILITIES
1. Sales
• Organize, manage, and develop all golf service business activities: membership cards, tournaments, agencies, and partnerships.
• Implement solutions to boost revenue, optimize business efficiency, and increase profits.
• Build, allocate, and control monthly/quarterly/annual sales targets for the team.
2. Marketing & Communications
• Develop content, images, and videos to enhance brand awareness and attract target customers.
• Develop and manage marketing budgets to ensure effectiveness and alignment with strategic direction.
• Plan and manage communication campaigns to promote the golf brand and products in each phase.
• Monitor, measure, and evaluate the effectiveness of marketing campaigns to optimize strategies.
• Collaborate with media partners, Golf Media, and KOLs/Influencers to enhance promotional effectiveness.
• Develop and implement a comprehensive marketing strategy for golf services (online & offline).
• Manage the marketing channel system: Digital (website, social media, email marketing), press releases, and specialized golf media.
3. Market Research & Product Development
• Develop new golf products, service packages, membership programs, and resort- golf combos.
• Research and analyze the market, customer trends, competitors, and pricing policies.
• Propose business and marketing strategies suitable for each customer segment (Membership, corporate, inbound and outbound customers, etc.).
4. Strategy & Brand Management
• Develop long- term business and marketing strategies, expanding domestic and international markets.
• Establish a unified brand identity system and communication standards.
• Position, manage, and enhance the company&039;s golf brand image.
5. Partnerships & Communications
• Represent the company in dealings with regulatory agencies, international partners, media, and press.
• Seek, establish, and develop a network of strategic partners, sponsors, golf agents, and travel companies.
• Lead and organize events: golf tournaments, press conferences, product launches, fam trips, roadshows, etc.
6. Operations & Team Management
• Maintain and develop sustainable relationships with customers and partners.
• Develop processes, regulations, and policies for golf business and marketing operations.
• Manage, train, and develop the Sales & Marketing team.
• Plan resources (personnel, budget, tools) to ensure the achievement of set goals.

• In- depth understanding of Sales & Marketing in the high- end service industry, especially Golf.
• Fluent in English (listening, speaking, reading, writing).
• Experience more in hospitality is a priority.
• Experience in building brand strategies, Digital Marketing, and integrated communications.
• Having at least 7 years of experience in the Golf industry; at least 3 years in a similar position.
• Degrees in Business Administration, Marketing, Tourism, Hospitality, or related fields.

• Competitive salary commensurate with abilities.
• Performance- based bonuses.
• Daily shuttle bus ( 2 ways) from Hanoi to Golf course
• Professional working environment and opportunities for development within the high- end Golf & Resort ecosystem.

Cập nhật gần nhất lúc: 2026-07-20 14:10:03