Mô tả công việc
Maximize sales, gross margin and Reinforce brand consistency
· Jointly with the store managers, hire, train, guide, post, rotate, and evaluate staff.
· Supervise store managers in performance of all store operations including sales, staff, merchandise and location management.
· Uphold excellent standards of customer service; motivate the teams to achieve sales goals through appropriate incentives.
· Ensure effective use of all resources to reflect business strategy and meet sales goals.
· Provide monthly reports and analysis to Board of Director, including the results of activities and events.
· Foster and coordinate decentralized training plan for new and existing staff; encourage and support individual staff development and mobility.
· Be the eyes of the Brands in the Market, highlighting any opportunities, changes that needs to be taking in account.
· Ensure brand consistency in all aspects of retail excellence (CVM, customer service, merchandising, after- sales service etc.)
· Provide active coordination of store managers&039; team; inspire high motivation and achievements.
· Ensure that the highest standard of housekeeping both on and off the sales floor at all times are maintained.
· Regular field visit to understand the business, highlight risks (if any) and develop immediate action plans in collaboration with Marketing Team.
· Implement best practices of CRM with Marketing team.
· Develop a joint- business plan and strategy with Brands. Review sales performance with Brands regularly and identify opportunities with concrete action plans.
· Ensure that Brands&039; guidelines and luxury standards in presentation are met.
· Reinforce luxury customer cultivation culture and practices adapted to Market.
· Develop new customer where there is potential.
· Promote and maintain harmonious staff relations.
· Oversee effective organization of sales teams including clear job allocations, time scheduling, performance monitoring, on- the- job training and motivation of staff.
· Enforce company policies and procedures.
Lead merchandise management and product development
· Monitor order shipments and arrivals to ensure stores are always having a healthy level of stock.
· Study and follow local trading environment and trends, including competition and tourism markets and follow up.
· Partner with function teams to introduce new products, prepare relevant orders, and support new launches in market, as well as request from the store based on customer needs.
· Review and enhance merchandise stock levels and assortments with regional merchandising team.
· Plan and take necessary steps to have optimum stock levels, appropriate merchandize mix and correct inventory control.
· Guide store managers in adjusting merchandize assortment to fashion trends and customer demands.
· Set volume goals and analyze current sales trends.
· Provide appropriate product feedback.
· Develop a strong relational network with all relevant business organization.
· Initiate action plan targeting each clientele categories to develop sales and services (local/tourists).
· Approve all personnel actions at the store level and take responsibility for preparing human resources to future needs and challenges.
Implementation all marketing and communication strategies in close getting consultancy from Marketing Team
· Propose and coordinate local marketing, customer relation and promotional strategies; supervise the planning and implementation of those strategies.
· Ensure effective, exciting, and timely visual merchandizing in windows and displays in respect of brand guidelines.
· Actively promote and market the brand to local market and business world.
· Nurture positive long- term business relations.
· Effectively implement and promote Clientele programs to grow business in local market.
· Propose and participate in public relations events bringing in positive exposure to the brand image.
Monitor store development needs and commercial contract review
· Coordinate with Business Development Team for store development project; involve to evaluate space, location and analyst of potential markets and profitability issues.
· Take lead of review and extend commercial contract with Principle.
· Support for lease negotiations.
· Propose new store developments or layout adjustments as needed.
Ensure efficient administrative management, upwards communication, and reporting
· Keep key members informed of business situations relating to each Department (Finance, HR, Marketing, Supporting functions and other applicable areas).
· Investigate and report on any occurrences outside normal events.
· Approve requests (all leave and purchase) that affect store&039;s operations.
· Keep General Management informed of decisions and procedures made in the store level that impact business significantly.
· Obtain approval prior to implementation of programs or procedures.
· Implement group internal procedures and shrinkage control guidelines to prevent inventory discrepancies.
· Act to control manpower cost of store team (headcount plan and controlling, shift working arrangement, bonus scheme, motivation programs) to operate efficiently.
· Provide clear and informative business review.
· Build & engage team members including hiring, training, coaching and performance appraisal as company policy.
· Implement and support all security measures.
