About the job:
The Group Marketing Director lead’s the Group&039;s internal marketing shared service function, which operates like a marketing agency, delivering end to end marketing solutions to our diverse portfolio of education and service businesses across multiple countries.
Asia Strategic Holdings leverages its deep market expertise and strategic vision to create long- term value and foster sustainable growth across the region.
The company&039;s portfolio focuses on Education (Wall Street English, Auston University, Yangon American, Kids&Us School of English, Logiscool) and Services (EXERA and Ostello Bello).
Join our team as a Group Marketing Director, leading the development of innovative, high- impact marketing strategies across diverse markets. If you&039;re a strategic thinker with proven leadership skills and a passion for driving results, this is the role for you.
Asia Strategic Holdings Ltd. (LSE: ASIA) is an independent developer and operator of consumer businesses in Emerging Asia, specifically Vietnam and Myanmar, two of the world&039;s fastest- growing economies.
Duties and Responsibilities:
Strategic Leadership:
- Market Intelligence: Analyze market trends and competitor activities to anticipate challenges and uncover new growth opportunities, ensuring the Group remains competitive and forward- thinking.
- Group- wide Strategy Development: Create and drive a cohesive marketing strategy that aligns with both global and regional business objectives, ensuring adaptability and scalability across all markets.
- Goal Setting & Performance Monitoring: Establish clear strategic goals and performance metrics, providing regular updates and actionable insights to the executive team to support informed decision- making.
- Team Leadership: Inspire and guide the internal marketing team to deliver innovative, high- impact marketing solutions tailored to the needs of each business unit.
Connectivity & Synergy:
- Knowledge Sharing: Facilitate cross- functional meetings and workshops to share best practices and insights, driving alignment and continuous improvement across regional teams.
- Cross- Functional Integration: Break down silos and enhance collaboration between the marketing service and business units to ensure a seamless integration of marketing strategies.
- Technology Integration: Utilize advanced technology and data analytics (incl. AI tools) to enhance communication and coordination between the shared service and local marketing teams, promoting a group- wide approach.
- Standardized Processes: Develop and implement standardized processes and tools to promote consistency and efficiency in marketing activities across all regions.
Performance Optimization:
- Data- Driven Insights: Leverage advanced analytics to gain deep insights into critical performance indicators, including Conversion Rate (CR), Cost Per Lead (CPL), and Click- Through Rate (CTR). Use these insights to drive data- informed decision- making, optimize marketing campaigns, and improve ROI by continuously refining targeting, messaging, and channel strategies.
- Holistic Performance Management: Utilize existing dashboards to continuously track and evaluate marketing performance across all key metrics. Focus on optimizing critical areas such as reducing Cost Per Acquisition (CPA) and enhancing Revenue Per Lead (RPL). Leverage the system’s analytical capabilities to regularly review and interpret performance data, identify emerging trends, address potential issues, and implement strategies for ongoing improvement and effectiveness.
- Strategic Performance Framework: Develop and implement a comprehensive performance optimization framework that integrates key metrics such as Customer Acquisition Cost (CAC), Return on Investment (ROI), and Customer Lifetime Value (CLV). Utilize this framework to assess and enhance the effectiveness of marketing strategies across all business units, ensuring alignment with overarching business goals.
- Customer- Centric Strategies: Focus on improving key customer- related metrics such as Churn Rate, Marketing Qualified Leads (MQLs), and Net Promoter Score (NPS). Implement targeted retention strategies and personalized marketing efforts to enhance customer satisfaction and loyalty, thereby increasing Customer Retention Rate (CRR) and Lifetime Value (LTV).
- Synergy and Integration: Promote synergy between marketing functions and regional approaches to streamline processes and reduce inefficiencies. Ensure that performance metrics are consistently applied and understood across all teams, enabling a group wide approach to achieving marketing and business objectives.
Capability Development:
- Talent Management: Develop and execute a comprehensive talent management strategy to attract, retain, and develop top marketing talent across all regions, building a high- performing team.
- Continuous Learning: Champion ongoing learning and professional development, providing access to industry resources, certifications, and best practices to drive innovation and excellence.
- Culture of Innovation: Promote a culture of creativity and experimentation within the marketing team, encouraging innovative approaches and new technologies to stay ahead of industry trends.
Regional Coordination:
- Knowledge Sharing: Facilitate the exchange of knowledge and insights between regional teams to leverage local expertise and drive collective success.
- Local Support: Provide strategic guidance and support to local marketing teams, helping them effectively execute the Group’s marketing strategies and adapt them to local market conditions.
- Strategic Alignment: Work closely with Country Heads of Marketing and Marketing Managers to ensure that regional strategies are aligned with the Group’s overall marketing objectives and priorities.
- Performance Evaluation: Monitor and assess regional marketing performance, offering recommendations and strategies to enhance effectiveness and achieve Group- wide goals.
Budget Management:
- Financial Controls: Implement financial controls and reporting mechanisms to track marketing expenditures, ensuring alignment with strategic objectives and budgetary constraints.
- Resource Optimization: Maximize the efficiency of marketing technology and tools to enhance ROI and streamline operations.
- Budget Oversight: Oversee the development and management of the marketing budget for the shared service function, ensuring optimal resource allocation and cost control.
- Financial Analysis: Conduct regular budget reviews and performance analysis to identify areas for cost optimization and strategic investment.
Stakeholder Engagement:
- Transparent Communication: Effectively communicate marketing performance and strategic initiatives to stakeholders, fostering transparency and trust.
- External Representation: Represent the Group in external engagements, industry forums, and conferences to enhance the Group’s marketing presence and thought leadership.
- Feedback Integration: Gather and incorporate feedback from stakeholders to continuously refine and improve marketing strategies and execution.
- Internal Relations: Build and maintain strong relationships with key internal stakeholders, including senior leadership and business unit heads, to ensure support and alignment for marketing initiatives.
