ABOUT US
Our vision is to create a universe where everyone has the opportunity to unlock their full potential and thrive in the Future of Work.
We are an AI- powered Workforce Development Platform that enables Personalized Upskilling & Reskilling, hands- on Job Simulation, and Job Placement to create impactful outcomes for talents and employers.
Our mission to bridge the gap between traditional learning and employment through AI- powered upskilling and reskilling solutions.
SCOPE OF WORK
This role is not for everyone. The learning curve is steep and the pace is fast — but for those ready to challenge themselves, it’s deeply rewarding. We are looking for candidates who already possess a solid foundation in Digital Marketing, particularly in Performance Marketing, SEO, or Campaign Analytics. But if you’re completely new to digital or performance marketing, this might not be your starting line.
This is not your typical marketing internship — this is a Growth Marketing lab. You’ll join a team operating at the intersection of Marketing, Product, and Data, where you’ll learn how to design, experiment, measure, and scale growth loops that drive user acquisition, activation, and retention.
As a Growth & Digital Marketing Intern, you’ll work hands- on with campaigns, data dashboards, and A/B tests across multiple funnels — learning how growth is engineered in an AI- driven EdTech / HRTech startup in the Workforce Development space. Your key responsibilities will include:
Digital Marketing Planning and Execution
Manage paid ad campaigns across platforms like Facebook, Google, YouTube, including ad setup, optimization, and reporting.
Plan and execute social media campaigns (organic + paid) to drive audience engagement and visibility.
SEO and Email Marketing
Create and execute email marketing campaigns. Support in building Email Marketing automation tools to enhance engagement and conversion rates.
Optimize the Edtronaut website and content for search engines to improve visibility and traffic.
Growth Experimentation & Funnel Optimization
Support the design and execution of growth experiments to test acquisition and engagement hypotheses across channels (social, paid, email, and product).
Assist in campaign A/B testing, tracking metrics such as CTR, conversion rate, CAC, and LTV.
Document learnings and contribute to the team’s Growth Playbook — a library of experiments and insights.
Collaborate with Product / Data teammates to identify friction points and co- develop solutions that improve conversion or engagement.
Contribute to building the user funnel — from awareness → activation → retention → referral.
Performance and Data Tracking
Support cohort and funnel analysis to measure user journey performance.
Set up and maintain growth dashboards using tools like Google Analytics, Mixpanel, Meta Ads Manager and the likes
Build simple reports and visualizations to communicate key findings to the team
Monitor key performance indicators (KPIs), such as CTR, ROI, and conversion rates, to measure campaign success.
Analyze campaign data to provide actionable insights and refine marketing strategies for better outcomes. Generate insights on campaign results and suggest data- driven improvements.
Cross- Functional Collaboration and Strategic Projects
Take ownership of mini- projects where you can ideate, test, and evaluate outcomes.
Participate in weekly growth stand- ups, brainstorming sessions, and performance reviews.
Team Collaboration: Participate in cross- functional projects aligned with the founding team’s objectives, contributing to Edtronaut’s growth and mission. Work closely with the Product, Content, and Tech teams on go- to- market (GTM) initiatives such as new Job Simulation launches, CV PowerUp feature rollouts, or other programs and solutions in the pipeline.
WHO ARE WE LOOKING FOR:
This role is designed for someone who thrives in a startup environment—a motivated, entrepreneurial thinker with a passion for digital marketing and a hunger to learn. You’re an ideal fit if you:
Good Critical Thinking Abilities: Problem- solving skills and the ability to analyze data and derive insights.
Are Data- Driven: You enjoy working with data to make informed decisions and optimize campaigns.
Possess a Foundation in Digital Marketing: You have some understanding of performance marketing, SEO, and digital tools, and are excited to deepen your knowledge.
Collaborate & Adapt: You thrive in team settings and can adjust to the fast- paced nature of a startup.
Social Media Savvy: Understanding of social media platforms and best practices for content creation and engagement.
Think Like an Entrepreneur: You are resourceful, proactive, and thrive in environments where you can take ownership.
Have a Growth Mindset: You’re eager to learn, embrace challenges, and acquire diverse digital marketing skills.
Communicate: You can articulate ideas clearly and work well with others to achieve shared goals.
Content Creation Skills: Experience in creating different content formats (text, images, and potentially video)
Basic Requirements:
Proficient in tools like Google Analytics, Facebook Ads Manager, and/or CRM platforms (or eager to learn).
Currently pursuing a degree in Business, Marketing, or a related field.
Able to commit to a minimum of 4 days per week for a 6- month internship.
WHY US:
This isn’t just an internship — with the assignment / the Internship program tailored for each member&039;s development, it’s an opportunity to gain by the end of the internship:
Develop problem solving skills by understanding Real- World Marketing Challenges, Navigate the complexities of fast- paced execution in a startup environment.
Food and commute allowances (for on- site working), along with endorsements for your internship once finish the internship (after 3- 6 months).
Mentorship and Growth: Receive guidance and mentorship from world class professionals.
Gain Tech & AI Startup Experience: Gain firsthand insights into the dynamic world of a tech startup with a focus on AI and EdTech & Career Development
Gain Core Growth Marketing Skills & Experience: Build a strong portfolio of digital campaigns, spanning organic social, paid ads, and email marketing and deep understanding of these topics for building things from scratch
Learn to Track and Analyze Performance: Use tools like Google Analytics, Mix Panel, Meta Ads Manager, and SendGrid (similar to MailChimp) to make data- driven decisions.
Develop Critical Thinking abilities: with hands- on experience designing go- to- market plan and execute it. Tackle dynamic challenges with creative, practical
Sharpen Communications and Presentation skill
Working with a youthful and fun team, mostly Gen Z, the founding team with solid experience and proven record globally and in VN including Consumer (Unilever, Nestle, Danone, etc.) and Tech (Lazada SEA, OneMount Group, etc.) and B2B
Join our team at Edtronaut and be part of the journey to transform education with AI and technology. Together, we can make a lasting impact on the way individuals learn and grow. Apply now and unlock your full potential!
